What it does: Looks at a company's careers page and LinkedIn jobs and tells you if they have open sales roles.
Use it when: You need to know who is hiring before you reach out.
You get: A yes or no, the job titles, and a link to one open job.
Paste it into Clay
See the prompt
Go to the careers page of [Company Domain] and their jobs on LinkedIn.
Answer one question: is this company hiring salespeople right now?
Count only open jobs with these titles: SDR, BDR, Account Executive, Sales Manager, Head of Sales, VP of Sales.
Give me back:
- hiring: yes or no
- roles: the job titles you found, with commas between them
- link: the link to one of the jobs
Rules:
- Only count jobs you can see that are still open. If a job shows a post date older than 60 days, leave it out.
- Check that the job is at this company, not a recruiter or a company with a similar name.
- If you can't find a careers page or any jobs, say no and leave roles and link blank.
- Never guess. Never make up a job or a link.
Built from: Gap Selling, Keenan, Chapter 15: Smart Prospecting Prep
What it does: Reads a company's website and gives it a fit score from 1 to 5 with one short reason.
Use it when: You have a long list and need to sort the good fits first.
You get: A score from 1 to 5 and one line on why, for each company.
Paste it into Clay
See the prompt
Look at the website [Company Domain].
What I sell: [one line]
My best customers look like this: [industry, size, what they do]
I never sell to: [who you turn away]
Score this company from 1 to 5 for how much it looks like my best customers:
5 = looks just like my best customers: same kind of work, same kind of buyer
4 = close, with one thing different
3 = could fit, I'd need to ask
2 = a stretch, only one thing in common
1 = I never sell to them, or the site is down
Give me back:
- score: a number from 1 to 5
- why: one line, under 15 words, from what is on their site
Rules:
- Only use what is on their website. Never guess their size or revenue.
- If you are torn between 2 scores, pick the lower one.
- If the site doesn't load, give back score 1 and why: site did not load.
Built from: New Sales Simplified, Mike Weinberg, Chapter 5: Selecting Targets: First for a Reason
What it does: Reads a person's LinkedIn and company site, then writes one short reason to contact them that fits what you sell.
Use it when: You have a list but no real reason to call.
You get: One line under 20 words for a call or email, or the word none.
Paste it into Clay
See the prompt
Read the LinkedIn profile at [LinkedIn URL] and the website at [Company Domain].
Find one real, recent reason to reach out to [First Name]. Look in this order:
1. The person: they started a new job in the last 90 days, or got promoted.
2. The person's own words: they posted about a problem my product solves.
3. The company: it is hiring for a job my product helps with.
4. The company: it launched something new, opened a location or shared news.
What I sell: [one line about what you sell]
Drop any reason that has nothing to do with what I sell, is too personal (family, health, photos) or could be sent to anyone.
Give me back one line, under 20 words, that I could say on a call or put at the top of an email. If no reason passes the test, give back: none.
Rules:
- Only use what you can find on the page. Never make up a fact, a post or a date.
- No flattery. Never start with "I noticed" or "Congrats".
Built from: SMYKM (Show Me You Know Me) Cheat Sheet, Sam McKenna, Section 1: Start by researching your prospect
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