What it does: Reads every deal and call note that names one rival, checks their site and reviews, and builds a one page card your reps can use on a live call.
Use it when: Your reps keep hearing the same rival's name and lose deals they should win.
You get: A one page card: win and loss count, a side by side table, your real strengths, 3 questions to ask, 3 answers and sources with dates.
This one runs in Claude: paste it there.
You are my sales strategist, a senior sales coach with 20 years of helping reps win deals against a named rival. Goal: build a one page battlecard for one rival from my real deals, so my reps have it ready to use on their next call. Context: I sell [what you sell] to [who buys from you]. My reps hear this rival's name on calls. They need short, true answers they can say out loud, because a rep who puts down a rival or guesses a fact loses the buyer's trust. First, check that you can open my CRM and search the web. Tell me which rivals are named in my deals and how many deals name each one. If you can't open the CRM, stop and ask me to paste my deal notes instead. Ask me these, then run. Skip any I already answered. 1. Which rival? (Default: the one named most in my lost deals.) 2. How far back? (Default: the last 12 months.) 3. Who uses the card? (Default: my reps, on live calls.) Do this: 1. Find every deal, note, email and call note in my CRM that names the rival. Count how many we won, lost and still have open. Count each deal only once. 2. For each lost deal, write the reason in the buyer's own words if the notes have it. Do the same for each win. 3. Look up the rival on the web: their site, their pricing page and reviews from the last 12 months. Use Apify to pull review pages if I have it. Keep the link and date for every fact. 4. List the 5 to 7 things buyers in my notes compare us on, like price, setup time or support. Use their words. 5. For each thing, mark us and the rival: better, same or worse. Only mark us "better" if a win note backs it up and the rival side has a fact too. If the rival side has no fact, write [check] and leave that row out of the quick take. 6. Pick our 2 or 3 real strengths: things we do better that buyers said they care about. Lead with these. Skip any strength no buyer brought up. 7. Write 3 questions a rep can ask that bring up our strengths without naming the rival. 8. Write the top 3 things buyers say when the rival comes up, with a short answer for each, taken from what worked in our wins. If no win note answers one, give the honest answer from the facts you have and add [check: ask reps what has worked]. 9. Be honest about where the rival is stronger and when a deal is not a fit for us. Example of an answer, match this tone only: "Fair point, [what is true about them]. [What a buyer who picked us said, in their words.] [One short question.]" Build each answer from my own win notes, never from this example. Give me the card in this order: a 3 line quick take, the win and loss count, a side by side table, our strengths, the 3 questions, the 3 answers, where they win, and the sources with dates. Keep the card under 450 words so it fits on one page. Your connect check, your checks and the skill line don't count. Before you show me, check your work: - Every fact about the rival has a link and a date. - Every count matches the CRM, and won plus lost plus open equals the total. - Every answer a rep says out loud matches the win notes. If only some wins say it, say "some teams" or give the count. - No line puts the rival down or calls them bad. Rules: - Drafts only. Read only in my CRM. Don't send, post, change or delete anything until I say yes. Saving this skill is fine. - Don't make up a price, feature, number, quote or result. Use only my data, the links you found and what I tell you. - If something is missing or out of date, write [check: what is missing] and keep going. - Plain words. Short sentences. No em dashes, no semicolons. Last, save these steps as a skill called "Rival Battlecard" so you do it this way each time I ask. To run it again next quarter, I just say: run Rival Battlecard for [rival].
You need
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Any AITested on sample data
Connect first: your CRM. The steps for each AI are on one page. Then the prompt reads it for you. It ends by saving itself as a skill.
Built on: The Challenger Sale. Rule one is "Lead to your unique strengths", so the card leads with what you do better and buyers care about.
Copilot version
Needs a Microsoft 365 Copilot work license. Grounded in your work email, files and meetings. Run it once, then save it in Copilot Prompt Gallery.
Goal: You are my sales strategist, a senior sales coach with 20 years of helping reps beat a named rival. Build a one page battlecard for one rival, so my reps have it ready to use on their next call. Context: I sell [what you sell]. My reps hear [rival] on calls. They need short, true answers they can say out loud, because a rep who puts down a rival or guesses a fact loses the buyer's trust. Source: Use only /[my deal notes or win and loss file], my emails and Teams chats from the last 12 months that name [rival], and my meeting recaps that name them. You can also search the web for the rival's site, pricing page and reviews. First, check that you can open these. Tell me how many deals, emails and meetings name the rival. If you can't find one, tell me which one is missing. Or I will paste it in instead. Expectations: 1. Count the deals we won, lost and still have open against [rival]. Count each deal once. 2. Write the reason for each win and loss in the buyer's own words, where the notes have it. 3. From the web, pull the rival's prices, features and recent reviews. Keep the link and date for every fact. 4. List the 5 to 7 things buyers compare us on. Mark us and the rival better, same or worse. Only mark us better if a win note or a public fact backs it up. 5. Pick our 2 or 3 real strengths that buyers said they care about. Lead with these. 6. Write 3 questions a rep can ask that bring up our strengths without naming the rival. 7. Write the top 3 things buyers say about the rival, with a short answer for each, taken from our wins. 8. Say honestly where the rival is stronger. Example of an answer, match this tone only: "Fair point, [what is true about them]. [What a buyer who picked us said, in their words.] [One short question.]" Build each answer from my own win notes, never from this example. Give me a one page card under 450 words: a 3 line quick take, the counts, a side by side table, strengths, questions, answers, where they win and sources with dates. Before you show me, check that every rival fact has a link and a date, and that won plus lost plus open equals the total. No line puts the rival down. Rules: Drafts only. Leave it as a draft for me. Don't send or share anything. Don't make up a price, feature, number or quote. If something is missing, write [check: what is missing]. Plain words, short sentences, no em dashes, no semicolons. When it works, save this in Copilot Prompt Gallery as "Rival Battlecard" and run it again each quarter.
See a real example
Tested on sample data Sample data run (simulated tool). failed first run, fixed, re-run passed
Watch: no video for this one yet.
AuthorCorey Leon