Apollo

Find leadsFree plan. Paid plans, no dollar amount shown. Prices checked Oct 28, 2026.

Good for: Search, data and email in one cheap place to start.

Open Apollo

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Apollo is a big lead database. Many sellers start their lists there.

Connect it

ChatGPT

What you need:

  • A Apollo account

Plan: Any ChatGPT plan has the plugin list. Work accounts may need an admin to turn the app on.

  1. Open Settings, then Plugins.
  2. Pick Apollo. Select Install plugin if you see it.
  3. Select Connect. Sign in to your Apollo account.
  4. Read the permissions and approve them.
  5. In a chat, type @ and pick Apollo, or open + and pick it.

Test it: Ask: show my 3 newest contacts in Apollo.

From help.openai.com and docs.apollo.io. Last checked Oct 28, 2026.

Never paste an API key into a chat. Use the app's connector screen.

Claude

What you need:

  • An Apollo account

Plan: Any Claude plan. Team and Enterprise: an Owner turns it on first.

  1. Go to Customize, then Connectors.
  2. Click the + next to Connectors.
  3. Find Apollo.io and click it. Read what it can do.
  4. Click Connect or Install. Sign in to Apollo.io and allow access.
  5. In a chat, click +, point to Connectors, and turn Apollo.io on.

Test it: Ask: show my 3 newest contacts in Apollo.

From support.claude.com and apollo.io and claude.com. Last checked Oct 28, 2026.

Never paste an API key into a chat. Use the app's connector screen.

Claude Code

What you need:

  • An Apollo account

Plan: A Claude Code login.

  1. In your terminal, run: claude mcp add --transport http apollo https://mcp.apollo.io/mcp
  2. Start claude and type /mcp. Pick it and sign in in your browser if it asks.
  3. Run claude mcp list. It should say Connected.

Test it: Ask: show my 3 newest contacts in Apollo.

From docs.apollo.io and code.claude.com. Last checked Oct 28, 2026.

Never paste an API key into a chat. Use the app's connector screen.

Grok Bot

What you need:

  • X Premium, Super or Ultra (for Grok Bot)
  • An Apollo account

Built from each app's own docs.

Plan: Grok Bot comes with X Premium, Super or Ultra. Plus does not include it.

  1. Ask your Bot: Add the MCP server at https://mcp.apollo.io/mcp
  2. Sign in to Apollo when the Bot asks.
  3. Ask your test question.

Test it: Ask: show my 3 newest contacts in Apollo.

From docs.apollo.io and docs.x.ai and docs.x.ai. Last checked Oct 28, 2026.

Never paste an API key into a chat. Use the app's connector screen.

Gemini

What you need:

  • A personal US Google account, 18 or up
  • An Apollo account

Built from each app's own docs.

Plan: A personal Google account, age 18 or up, in the US, in English. Keep Activity on. Web only to set up.

  1. Go to gemini.google.com. At the bottom, click Settings, then Connected Apps.
  2. Under Custom apps, click Add a custom app.
  3. Enter https://mcp.apollo.io/mcp
  4. Click Next and follow the steps on the screen. If it asks, sign in and allow access.
  5. In a chat, type @ and pick Apollo.

Test it: Ask: show my 3 newest contacts in Apollo.

From docs.apollo.io and support.google.com. Last checked Oct 28, 2026.

Never paste an API key into a chat. Use the app's connector screen.

Prompts

+1CallsFind people

Sort your Apollo list into who to call first

What it does: Reads your Apollo export and puts the best people to call at the top, with a short reason for each.

Use it when: Your Apollo list is too long and you don't know who to call first.

You get: A table sorted into tiers, with a short why line for each person.

Open in
See the prompt
You are my call list helper.

Here is a list I exported from Apollo (paste the whole CSV):
[paste the export]

What I sell and who buys it: [one line]
The problems I fix, biggest first: [2 or 3 lines]

Sort it so I call the best people first:
1. Take out anyone with no phone number and no email. List them at the end.
2. Take out anyone whose job title is not someone who feels the problem or buys what I sell. Say why in a few words.
3. Put the rest in tiers, using job title, company size and anything in the list that hints at my problems:
   A = many signs of my problems, and they look big for them
   B = one or two signs, and they look big
   C = signs, but they look small
   D = no signs. Leave these for last.
4. Give me a table: tier, name, title, company, phone, why they fit (one short line naming the problem).

Rules:
- Only use what is in the list. Never guess a phone number, an email or a fact.
- If two rows are the same person, keep one and tell me.
- Keep each why line under 12 words.

Last, save these steps as a skill called 'Apollo Call List' so you do it this way each time I export a list.

Built from: Gap Selling, Keenan, Chapter 15: Smart Prospecting Prep

You needApolloAny AITested on sample data

+3Lists and CRMFind people

Turn your best customers into Apollo filters

What it does: Reads your last 5 paying customers and writes the exact Apollo People search filters that match them.

Use it when: You open Apollo and don't know what to type.

You get: Job titles, company size, industries, keywords, and a note on who the search will miss.

Open in
See the prompt
You are my list builder. I use Apollo to find people to reach out to.

First, find my last 5 customers who paid me in my CRM yourself: company name, website, the buyer's job title, and what they bought.

What I sell: [one line]

1. Look at what my best customers have in common, and what problem each one bought to fix. Tell me in 2 lines.
2. Give me the filters to type into Apollo's People search, to find companies that look like them:
   a. Job titles (5 to 8, the exact words people use on LinkedIn). Pick the person who feels the problem and can say yes.
   b. Seniority
   c. Number of employees (one range)
   d. Industries (up to 5)
   e. Locations
   f. Keywords to include, and keywords to leave out
3. Name 2 kinds of bigger dream accounts that fit, so I can add a few by hand.

Rules:
- Use only what my customers have in common. If they don't share something, leave that filter blank and say why.
- Short lists. I want a list I can really work, fewer and better people, not everyone.
- Never make anything up. If you can't tell, say so.

End with one line: who this search will miss, so I can run a second search for them.

Last, save these steps as a skill called 'Apollo Filters' so you do it this way each time I ask.

Connect first: your CRM. The steps for each AI are on one page. Then the prompt reads it for you. It ends by saving itself as a skill.

Built from: New Sales Simplified, Mike Weinberg, Chapter 5: Selecting Targets: First for a Reason

You needYour CRMApolloAny AITested on sample data

+1Lists and CRMFind people

Check your Apollo list before it hits your CRM

What it does: Sorts your Apollo rows into 4 lists and flags bad emails, repeats, and wrong fit people.

Use it when: You're about to load a messy Apollo list into your CRM.

You get: 4 short lists with row counts, so you fix bad rows first.

Open in
See the prompt
You are my CRM data checker. My CRM is where I'll do all my calling, so bad rows cost me time later.

My Apollo export (CSV): [paste it]
My CRM: [Close, HubSpot or another one]

Before I load this list, check it and give me 4 short lists:
1. Fix first: rows with no company website, a personal email (like gmail.com), a role email (like info@ or sales@), or a job title that doesn't fit the person's level.
2. Same person twice: rows that look like the same person, or the same company spelled 2 ways.
3. Wrong fit: people whose job or company doesn't match the rest of the list, so I don't spend calls on them.
4. Ready to load: everything else.

Then tell me how many rows are in each list.

Rules:
- Never change or fill in a value. Only flag it and say why in a few words.
- One person per lead. The lead name is the company name only.
- Never make anything up. If you can't tell, say so.

Last, save these steps as a skill called 'Apollo List Check' so you do it this way each time I export a list.

Built from: Fanatical Prospecting, Jeb Blount, Chapter 11: Own Your Database

You needApolloAny AITested on sample data

Prompts from around the web

16 prompts, each credited to the person who wrote it.

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In: Find leads · Email

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