Skills Reference: Competitor War Room

Enter war room mode for competing against [COMPETITOR]:

DEAL CONTEXT:
- Prospect: [COMPANY]
- What they said about competitor: [EXACT QUOTES OR PARAPHRASES]
- What they're comparing: [FEATURES, PRICING, ETC]
- Where competitor is strong in their view: [STATED STRENGTHS]
- Where they have concerns: [STATED CONCERNS]

COMPETITIVE INTELLIGENCE:
- Competitor's typical positioning: [HOW THEY SELL]
- Their recent wins: [WHO THEY'VE CLOSED]
- Their recent losses: [WHO THEY'VE LOST]
- Their pricing: [IF KNOWN]
- Their weaknesses: [KNOWN GAPS]

WAR ROOM OUTPUT:

1. WHAT COMPETITOR IS LIKELY SAYING ABOUT US
- Their narrative against us
- How they're positioning our weaknesses
- What FUD they're spreading

2. REFRAME THEIR STRENGTHS
For each stated competitor strength:
- Strength: [WHAT PROSPECT SAID]
- Reframe: [HOW TO POSITION THIS DIFFERENTLY]
- Evidence: [PROOF POINTS]

3. EXPLOIT THEIR WEAKNESSES
- Weakness 1: [GAP] — How to surface it: [QUESTION TO ASK]
- Weakness 2: [GAP] — How to surface it: [QUESTION TO ASK]
- Weakness 3: [GAP] — How to surface it: [QUESTION TO ASK]

4. TRAP QUESTIONS
Questions that make competitor look bad:
- Question 1: [ASK THIS] — They can't answer well because: [WHY]
- Question 2: [ASK THIS] — They can't answer well because: [WHY]

5. LANDMINES TO AVOID
- Topics where competitor wins
- Claims we shouldn't make
- Comparisons that hurt us

6. WINNING NARRATIVE
- Our 30-second positioning against this competitor
- The one thing that wins this deal
- How to close if they're leaning toward competitor

7. REFERENCE PLAY
- Customer who switched from competitor to us
- What they'd say if prospect called them
- How to offer this reference

Fill in anything in [brackets] or {braces} with your own details first.