Competitive Conversations: Handle They're Cheaper

By Prospeda (profile) · From GTM Skills by Prospeda · License: MIT · Added October 28, 2026

The prospect said: "[COMPETITOR] is cheaper."

Our pricing: [AMOUNT]
Their pricing: [AMOUNT if known]
Our value: [WHY WE'RE WORTH IT]

Create a response that:
- Doesn't trash competitor's product
- Reframes from price to value/TCO
- Asks questions about what they're comparing
- Provides proof of ROI

Fill in anything in [brackets] or {braces} with your own details first.

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