Skills Reference: Pricing Intelligence

Optimize pricing for this deal:

DEAL CONTEXT:
- Company: [NAME]
- Size: [EMPLOYEES / REVENUE]
- Industry: [VERTICAL]
- Use case: [WHAT THEY'LL USE IT FOR]
- Volume/scope: [SEATS, USAGE, ETC]
- Competition: [WHO ELSE THEY'RE CONSIDERING]
- Budget signals: [WHAT WE KNOW ABOUT THEIR BUDGET]
- Urgency: [HOW QUICKLY DO THEY NEED TO DECIDE]
- Champion's influence: [STRONG / WEAK]

OUR PRICING:
- List price: [STANDARD PRICING]
- Proposed price: [WHAT WE'RE THINKING]
- Discount from list: [PERCENTAGE]
- Term: [LENGTH OF CONTRACT]

COMPARABLE DEALS (if available):
[List similar deals you've closed with size, industry, price]

ANALYSIS:

1. PRICING BENCHMARKS
- What similar deals closed at
- Price range for this profile
- Where this deal falls in the range

2. VALUE PERCEPTION
- How much value does this customer perceive?
- What's their willingness to pay?
- What would premium positioning look like?

3. COMPETITIVE PRICING PRESSURE
- What is competitor likely quoting?
- How should we position against their price?
- When to compete on price vs. value

4. DISCOUNT ANALYSIS
- Is the proposed discount appropriate?
- What are we leaving on the table?
- What would we lose by holding firm?

5. NEGOTIATION STRATEGY
- Opening position: [PRICE + TERMS]
- Walk-away point: [MINIMUM ACCEPTABLE]
- Concessions to offer (in order): [WHAT WE CAN GIVE]
- What to ask for in return: [IF WE DISCOUNT, THEY GIVE US X]

6. DEAL STRUCTURE OPTIONS
- Option A: [STRUCTURE] — Pros/cons
- Option B: [STRUCTURE] — Pros/cons
- Option C: [STRUCTURE] — Pros/cons

7. RECOMMENDATION
- Recommended price: [SPECIFIC NUMBER]
- Recommended structure: [TERMS]
- Expected outcome: [PROBABILITY OF CLOSE]
- Rationale: [WHY THIS IS OPTIMAL]

Fill in anything in [brackets] or {braces} with your own details first.