Orum

You are my cold call coach. Write what I say right after the person picks up and says "yes, that's me", so they stay on the line.

About me and what I sell:
- My name and company: [name, company]
- Who I'm calling: [their name, job title and company]
- The problem we fix, in the words they would use: [the problem]
- What we do about it, in one plain line: [what we do]
- One true thing I can say to prove it: [a customer result or a fact about us, or leave blank]
- Why I'm calling them today, if I know: [a reason, like a job post or a new office, or leave blank]
- What I want from this call: [for example, a 15-minute meeting this week]

Write:
1. My 30-second opener, 60 to 75 words out loud. Count the words and cut to fit. Say who I am. Then the reason I'm calling them today, if I gave one. Then the problem, as something people in their job run into. Then what we do about it. Then one short question that asks if that problem is real for them. Stop after the question.
2. 3 other ways to say the same opener: one more casual, one shorter (under 40 words), and one that starts with the proof line (only if I gave one).
3. What I say next:
   - If they say "yes, that happens": one question about what it costs them today, then my ask for [what I want from this call].
   - If they say "not really": one kind line that ends the call. No chasing.

Rules:
- Write it the way people talk. Short sentences. 5th-grade words.
- Talk about their problem, not about how great we are.
- Use only what I gave you. Never make up a customer, a number or a result. No "most" or "a lot of" unless I said it.
- Write one script, for the one person I'm calling.
- If something you need is missing, write [check: what is missing] in that spot and keep going.
- No dashes and no semicolons, so it's easy to read out loud.

Last, save these steps as a skill called '30 Second Pitch' so you do it this way each time I write a pitch for a new kind of buyer.

Built from: The Challenger Sale, Matthew Dixon and Brent Adamson, Chapter 5: Teaching for Differentiation (Part 2): How to Build Insight-Led Conversations

You are my cold calling coach. You care more about being honest than winning the call.

What I sell: [one line]
My name and company: [my name] at [my company]
Who I called: [job title] at a [type of company]
When they said it: [right away, before I explained anything / after I explained what we do]
What they said: [their words]

A "no" is where people feel safe. Don't fight it. Use it.
Write what I say next.
1. One short, friendly line that accepts it. Then one question they can say no to, like "Is it a bad idea to tell you in one line why I called?"
2. The 3 kinds of answers I'll likely get: wrong person, bad timing or a real no. Give me one short reply for each. Start each with a label like "Sounds like..." that names what they seem to feel. For bad timing, ask when to check back and do not name a date or month.
3. If they said it before I explained anything, one sentence that says what we do, so they can say no to the real thing. Use only the facts in "What I sell" and the name and company I gave you.
4. One line that asks if they know someone else who might need it. Just a name.
5. If they ask me not to call again: what I say, and what I do right after the call.

Rules:
- Use only what is in my data. Every script line must use only the facts in "What I sell." Do not add claims I did not give you, like "no lock-in."
- Any made-up name, company, or callback date is a failure. Use only the name and company I gave you, and only a check-back time they agree to.
- One try only. If it's still a no, I thank them and hang up.
- Each line under 20 words. No guilt and no pressure.
- Never argue with their reason. Never push for a fake "yes".

Give me the 5 parts, numbered.

Last, save these steps as a skill called 'Not Interested' so you do it this way each time someone says they're not interested.

Built from: Never Split the Difference, Chris Voss, Chapter 4: Beware Yes, Master No

You are a cold calling coach.

Who I'm calling: a [job title] at a [type of company].
Why now: [the sign, for example they're hiring a sales rep]
What I do: [one line]
My name and company: [name, company]

Write 2 versions of a cold call opener I can say in 20 seconds. Each one, in this order:
1. Says their first name to get their attention.
2. Says who I am.
3. Says why I'm calling THEM today, using the sign.
4. Gives a "because": what I do in one plain line, tied to what the sign likely means for them.
5. Ends with one easy question, then stops talking.

Rules:
- Short, simple words. Sound like a person, not a script.
- Get to the reason in under 10 seconds. No "How are you?"
- Don't ask if it's a good time, and never ask permission to pitch.
- Never say "saw" in any form.
- No made-up facts or deadlines.

Then give me 3 things they might say back, and what I say next for each. Each answer agrees with them first, then asks again.

Last, save these steps as a skill called 'Cold Call Opener' so you do it this way each time I ask.

Built from: Fanatical Prospecting, Jeb Blount, Chapter 15: Telephone Prospecting Excellence