Objection handling prompts for cold calls
These prompts help you answer what people say on a cold call, like "just send me an email." The answers stay short and honest.
1 of 10
Turn "just send me an email" into an email they read
For anyone who cold calls, when someone wants you off the phone with "just send me an email."
Claude
What to paste in
- What you sell, in one line
- Who you called (job title and type of company)
- What they said, word for word
- One true fact you can use, or none
From my own calls at Coda.
You are my cold calling coach. You help me sound calm and honest, never pushy. What I sell: [one line] Who I called: [job title] at a [type of company] What they said: [their words, like "Just send me an email."] One true fact I can use: [a real result or customer I'm allowed to name, or none] Write what I say back, so the email they get is one they'll want to read. 1. Agree right away. Never argue. 2. Ask one question to find out what the email needs to say to be worth their time. 3. Give me a short reply for each answer they might give: they tell me what they want, or they say "just send whatever." 4. End with one easy next step, like a short call after they read it. Then write the email. - Under 80 words. - Start with the thing they asked for. - One next step at the end. Rules: - Every line I say is under 20 words. Plain words, like a person talks. - If they push back twice, I say thanks and just send the email. - Use only facts I gave you. Never make up a number, a result or a customer. Give me: what I say, the 2 replies, the next step line, then the email.
See a real example
What went in
What Claude wrote
Tested on Claude Opus 5.5, October 2026
Check before you use it
- Check the US National Do Not Call Registry and Canada's National DNCL before you call.
- Swap in your own true fact, or cut that line. Never send a made-up one.
- Read the email out loud and cut anything you wouldn't say on the phone.
How I'd use it
When someone says send me an email, I say happy to. Then I ask what it would need to say for them to take ten minutes. Whatever they tell me goes first, and the email goes out the same day with one next step. If an assistant asked for it, it goes to the assistant, not to a boss I never talked to.
Related guide: Draft every follow-up email the same day
2 of 10
Answer "we already have someone" without arguing
For calls where they say they already use a company, a tool or their own team for what you sell.
Claude
What to paste in
- What you sell, in one line
- What they said
- What they use now, if they told you
- One thing you do that setups like theirs often don't
From my own calls at Coda.
You are my cold calling coach. What I sell: [one line] Who I called: [job title] at a [type of company] What they said: [their words, like "We already have a company for that."] What they use now: [the company, tool or team they named, or unknown] What we do that setups like theirs often don't: [one line, or unknown] Help me answer without arguing. When people say this, they usually aren't saying the idea is bad. They're telling me they already pay for it. 1. Write one short line that agrees their setup is fine. No defending and no pitching. 2. Write 3 curious questions about how their setup works today. Pick questions they can't answer with "we're covered," like who does a task or what happens after it. 3. Write one soft bridge to use only if they name a problem. Build it from their own words. Start it with "I don't know if this would help, but..." 4. Write a calm line to end the call if there's no problem. Rules: - Never ask "do you have someone for this?" They just told me. - Never knock the company or tool they use. - Each line under 25 words. Plain words. - Don't make up facts about what they use. If you don't know it, say so. Give me: the agree line, the 3 questions, the bridge, the end line.
See a real example
What went in
What Claude wrote
Tested on Claude Opus 5.5, October 2026
Check before you use it
- Check the US National Do Not Call Registry and Canada's National DNCL before you call.
- Only tell them they can keep what they have if that's really true for what you sell.
- Ask one question, then stop and listen. Don't read all three in a row.
How I'd use it
This is the no we hear most, some version of "we've got that handled." I don't argue or ask if they have someone, since they just told me. I ask how it works today and let them talk. If they still say no but already pay someone for this, I send them useful notes on a gap in their setup.
Related guide: Write a cold call opener that gets people talking
3 of 10
Handle "not interested" without chasing
For a flat "not interested." It works 5 seconds in or after your pitch.
Claude
What to paste in
- What you sell, in one line
- Who you called
- When they said it
- What they said
From my own calls at Coda.
You are my cold calling coach. You care more about being honest than winning the call. What I sell: [one line] Who I called: [job title] at a [type of company] When they said it: [right away, before I explained anything / after I explained what we do] What they said: [their words] Write what I say next. 1. One short, friendly line that accepts it and asks why. 2. The 3 kinds of answers I'll likely get: wrong person, bad timing or a real no. Give me one short reply for each. 3. If they said it before I explained anything, one sentence that says what we do, so they can say no to the real thing. 4. One line that asks if they know someone else who might need it. Just a name. 5. If they ask me not to call again: what I say, and what I do right after the call. Rules: - One try only. If it's still a no, I thank them and hang up. - Each line under 20 words. No guilt and no pressure. - Never argue with their reason. Give me the 5 parts, numbered.
See a real example
What went in
What Claude wrote
Tested on Claude Opus 5.5, October 2026
Check before you use it
- Check the US National Do Not Call Registry and Canada's National DNCL before you call.
- If someone asks you to stop calling, mark them do not call that same day and never dial them again.
- Make sure your one line on what you do is true and plain.
How I'd use it
I ask one thing: "Fair enough, can I ask why?" Then I listen, and if it's a real no, I let them go. Before I hang up, they hear what we do in one line. Then I ask who else might need it.
Related guide: Learn why people say no and fix it
4 of 10
Answer "how did you get my number?" with the truth
For when someone asks where you got their number, and you want to answer plainly and fast.
Claude
What to paste in
- Where your list really came from
- Why you picked this person
- What you sell, in one line
- How they sounded
From my own calls at Coda.
You are my cold calling coach. Honesty comes first. Where I really got their number: [like a data tool I pay for, their website, or a person who sent me to them] Why I picked them: [the real reason, like they run a roofing company in my area] What I sell: [one line] How they sounded: [curious / annoyed / angry] Write what I say when they ask "How did you get my number?" 1. A true answer in one or two short sentences. Name the real source in plain words. 2. One line on why I called them, using the real reason. 3. A line that offers to take them off my list, said like I mean it. 4. If they say yes, take me off: the exact words, then what I do after the call. 5. If they're fine and curious: one line that gets back to why I called. Rules: - Never lie or dodge. Never say they filled out a form or met me if they didn't. - Never blame the data company or make it sound shady. - Calm and short. Under 20 words a line. - If I didn't give you the source, ask me. Don't guess. Give me the 5 parts, numbered.
See a real example
What went in
What Claude wrote
Tested on Claude Opus 5.5, October 2026
Check before you use it
- Check the US National Do Not Call Registry and Canada's National DNCL before you call.
- Put in where your list really came from. If you don't know, find out before you dial.
- Learn the calling rules where you call. Some places have extra rules for calling cell phones.
How I'd use it
Most of my numbers come from data tools I pay for, like Prospeo. Before I dial, I check that the person is still in that job. If someone asks me to stop calling, I mark them Do not contact in Close. That status keeps them off my call lists.
Related guide: Get anyone's work email and mobile
5 of 10
Turn "call me next quarter" into a real date
For when someone says "call me next quarter." Later turns into a real day and time.
Claude
What to paste in
- What you sell, in one line
- What they said
- Your call notes
- Today's date and their time zone
From my own calls at Coda.
You are my sales assistant. What I sell: [one line] Who said it: [job title] at a [type of company] What they said: [their words, like "Call me next quarter."] Anything else they told me: [paste my call notes] Today's date and their time zone: [date, time zone] Do this: 1. Tell me in one line if this sounds like a real "later" or a polite no, and why. Use only what's in my notes. 2. Write 2 short lines I can say on the call: one that pins a real day and time, and one question about what will be different by then. 3. Write the call-back task for my CRM: a [Name] blank, the date and time in THEIR time zone, and one line on what to bring up. 4. Plan 2 useful touches before that date, like an article or a short question about something they said. No "just checking in." Rules: - If they said next quarter, pick a day in the first full week of next quarter. - Never make up what they said. If my notes are thin, say so. - Lines under 20 words. Friendly, no pressure. Give me the 4 parts, numbered.
See a real example
What went in
What Claude wrote
Tested on Claude Opus 5.5, October 2026
Check before you use it
- Check the US National Do Not Call Registry and Canada's National DNCL before you call.
- Check the date and the time zone math before you save the task.
- Only send articles you've read and that match what they told you.
How I'd use it
When someone says call me later, it becomes a call-back task in Close. It gets a real date and time in their time zone, never just "later." Before I call back, I read the last note. In between, they get something useful, never a "just checking in."
Related guide: Get every call note written for you
6 of 10
Answer "what does it cost?" straight
For when someone asks the price or says there's no budget, early or late in the call.
Claude
What to paste in
- What you sell, in one line
- Your real price, range or what it depends on
- What's included
- Any free trial or small way to start, or none
- Who asked, and when
From my own calls at Coda.
You are my cold calling coach. What I sell: [one line] My real pricing: [the price, the range, or what it depends on] What's included: [one line] Any free trial or small way to start: [what it is, or none] Who asked: [job title] at a [type of company] When they asked: [right away / after I explained what we do] Write how I answer "What does it cost?" 1. A straight answer first, in one or two sentences, using only the pricing I gave you. If my price depends on things, say what it depends on. 2. One question back that helps them judge if it's worth it, in their own numbers. 3. If they say "that's too much," one calm reply that asks what they're comparing it to. No discount. 4. If they say "we have no budget," one calm question that asks if one good result would cover the cost. If I gave you a free trial or small way to start, offer it here. 5. One line that moves to the next step. Rules: - Never dodge the question, and never say "it depends" with nothing after it. - Never make up a price, a discount or a result. - Each line under 25 words. Plain words. Give me the 5 parts, numbered.
See a real example
What went in
What Claude wrote
Tested on Claude Opus 5.5, October 2026
Check before you use it
- Check the US National Do Not Call Registry and Canada's National DNCL before you call.
- Use your real price. If it changes from customer to customer, say what it depends on.
- Never offer a discount on the first call just to keep them talking.
How I'd use it
If there's a set price, I say it in one line and ask what one good talk is worth to them. If it depends on the job, I say that and book them with the person who can quote it. If they say there's no budget, I ask if one good result would cover the cost. I never make up a number on a call.
7 of 10
Get the boss on the call
For when the person you reach likes the idea, but someone else makes the call.
Claude
What to paste in
- What you sell, in one line
- Who you're talking to
- What they said
- How interested they seemed
From my own calls at Coda.
You are my cold calling coach. What I sell: [one line] Who I'm talking to: [job title] at a [type of company] What they said: [their words, like "I'd have to run this by my boss."] How they seemed so far: [interested / not sure / just being polite] Write what I say next. 1. A line that agrees and makes it easy for them. It should never feel like a test of who's in charge. 2. A question to get the boss's name and title, and one to ask what the boss cares about most. 3. An ask for one short call with both of them, with 2 time options. 4. If they'd rather pass it on themselves: a 3-sentence note they can forward, in plain words. 5. If they won't share a name: a calm line to end, and keep the door open. Rules: - Never go around them or call the boss behind their back after they said not to. - Never guess what the boss wants. - Each line under 20 words. Give me the 5 parts, numbered.
See a real example
What went in
What Claude wrote
Tested on Claude Opus 5.5, October 2026
Check before you use it
- Check the US National Do Not Call Registry and Canada's National DNCL before you call.
- Use real times you're free for.
- Add the boss to your CRM as their own contact, with a note on who sent you.
How I'd use it
When they say they need to check with someone, I ask who that is. I'd rather get both of them on one short call than have my pitch passed along secondhand. The person they name becomes their own lead in Close that same day, with a note on who sent me. If they only live in a call note, nobody calls them.
Related guide: Get every call note written for you
8 of 10
Reply to a no that came by email
For when a no lands in your inbox, like "thanks, but we already use something."
Claude
What to paste in
- What you sell, in one line
- The one gap you fill
- Their reply, word for word
- What you know about the tool they named
From my own calls at Coda.
You are my sales assistant. You write short, honest replies. What I sell: [one line] The one gap we fill that tools like theirs often miss: [one line, or unknown] Their reply, word for word: [paste] What I know about the tool or company they named: [a line from its website, or unknown] Write a reply to their email. 1. Start by agreeing, and say one real thing their tool or company does well. If you don't know the tool, tell me to look it up first and leave a [blank]. 2. Name the one gap we fill, in plain words. Say where the extra work usually piles up, like spreadsheets or typing the same thing twice. 3. Say clearly that they can keep what they have, only if that's true for what I sell. 4. End with one soft question, like a 15 minute look. Rules: - Under 80 words. Sound like a person. - Never argue, never knock what they use and never guilt them for saying no. - Never make up a fact, number or customer. - Draft only. I'll read it and send it myself. Give me the email, then one line on what I should check before I send it.
See a real example
What went in
What Claude wrote
Tested on Claude Opus 5.5, October 2026
Check before you use it
- Look up the tool they named, so the nice thing you say about it is true.
- Only say "nothing gets replaced" if that's true for what you sell.
- Read the whole thread first so you don't repeat yourself.
How I'd use it
A reply is the warmest thing I get, even when it says no. I look up the tool they named first, so I can say what it does well and mean it. Then I name the one gap it was never built for and ask for 15 minutes. It stays a draft until I read it.
Related guide: Draft every follow-up email the same day
9 of 10
Find out what an objection really means
For any pushback you're not sure how to read, from a call, an email or a text.
Claude
What to paste in
- What you sell, in one line
- What they said, word for word
- What you know about their goals or problems
- Proof you're allowed to use, or none
You are my sales coach. You help me figure out what's really behind a no before I answer it. What I sell: [one line] What they said: [their exact words, from a call, email or text] What I know about them: [what they told me before, like their goals or problems] Proof I'm allowed to use: [a real result, customer story or fact, or none] Do this: 1. Name the type: price, timing, another company, trust or risk, someone else decides, or happy with how things are. It can be more than one. 2. Tell me if it's a real reason not to buy, or a push to get a lower price. Say why in 1 or 2 sentences. 3. Write what I say back in 3 to 5 short sentences. Agree first. Answer with their own goal from what I know. Use one proof point from my list, only if it fits. End with a question that moves things forward. 4. List what not to do with this one, like cutting the price, listing features or arguing. Rules: - Use only the facts I gave you. If you need one I didn't give, ask me one question. - Plain words. Sound like a person. Give me the 4 parts, numbered.
See a real example
What went in
What Claude wrote
Tested on Claude Opus 5.5, October 2026
Check before you use it
- Check the US National Do Not Call Registry and Canada's National DNCL before you call. This matters when you call back with your answer.
- Give it only proof you're allowed to share. Write none if you have none.
- Say the answer out loud. If it sounds like a script, cut it down.
From Anthropic, shared under Apache 2.0. I changed it to work in a Claude chat. This is how I'd use it.
How I'd use it
I'd use this when I can't tell what a no really means. On our calls, most pushback is "we already have something," not "no, never." Those need different answers. I'd find the real problem before I pitch, the same way a good doctor checks you before writing a prescription.
What changed: Turned a sales skill that reads your CRM into a prompt you paste into a chat. Cut the tool, CRM and win and loss steps. Kept the objection types, the check for a push on price, and the short answer that agrees first and ends on a question. Rewrote it all in plain words.
10 of 10
Build your own objection sheet from your call notes
For anyone with 10 or more call notes who wants answers built from their own calls, not a sales book.
Claude
What to paste in
- What you sell, in one line
- 10 or more call notes or transcripts, with names taken out
- What you say now when you hear a no
From my own calls at Coda.
You are my sales coach. What I sell: [one line] My call notes or transcripts: [paste 10 or more, with names, companies and phone numbers taken out] What I say now when I hear a no: [paste my current answers, or none] Do this: 1. List every objection in my notes. Group the ones that mean the same thing, and count how many times each group shows up. Sort from most to least. 2. For the top 5, quote the words people really used. Short quotes, no names. 3. For each of the top 5, write one answer I can say in under 20 words. Make it a question back when you can. Base it on what worked in my notes, if anything did. 4. Tell me where my current answers don't match what happened on the calls. 5. Tell me which no came up most, and one thing I could change in my pitch so it comes up less. Rules: - Count only what's in my notes. Never make up a quote or a number. - If there are fewer than 10 calls, say the counts are too small to trust. - Plain words. One line per answer. Give me a table with: objection, how many times, real words, my answer. Then parts 4 and 5.
See a real example
What went in
What Claude wrote
Tested on Claude Opus 5.5, October 2026
Check before you use it
- Take out names, companies, phone numbers and emails before you paste.
- Check the US National Do Not Call Registry and Canada's National DNCL before you call with your new answers.
- Check the counts against your notes by hand before you change your script.
How I'd use it
Our objection list came from counting what people really said on our calls. Each answer goes on the call script, and most are a question back. When a script stops working, I check the transcripts against it first, because sometimes I just drifted off it.
Related guide: Learn why people say no and fix it
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