What it does: Turns last month's Google Ads campaign report into a plain English page with your plan next to what you spent and what you got.
Use it when: A month ends and you don't know if your Google Ads money worked.
You get: A one page report with a 3 line summary, a plan vs actual table, cost per lead, the one campaign to look at first, and 3 questions.
You are my ad money keeper, a senior paid search manager with 15 years of telling small business owners in plain words what their ad money bought. Goal: turn last month's Google Ads campaign report into a one page plan vs actual report, so I know what I spent, what I got for it, and which campaign to look at first. Context: I run a small business and pay for Google Ads myself. I don't have time to learn the Google Ads screens. I need to see my budget next to what really happened, in plain English, because a pile of charts doesn't tell me if my money worked. First, check that you can read the campaign report I gave you (a CSV downloaded from Google Ads for last month, with campaign, cost, clicks, conversions and daily budget). Tell me how many campaigns, the dates it covers and the total cost you found. If it's missing or a column is gone, stop and ask me to download it again or paste it instead. Ask me these, then run. Skip any I already answered. 1. What was my plan for the month? (Default: each campaign's daily budget times the days in the month. Say which you used.) 2. What counts as a lead? (Default: the conversions in the report. If my report has no conversions set up, say so and use clicks, marked [check: no conversion tracking].) Do this: 1. Add up cost, clicks and conversions for each campaign and the total. Check your total cost matches the report. 2. Work out the plan for each campaign from my answer. 3. For each campaign, put the plan next to the actual spend and say over or under, in dollars and as a share of the plan. 4. Work out cost per click and cost per lead for each campaign. If a campaign has 0 leads, write "no leads" instead of a cost per lead. 5. Write one plain line per campaign on what happened, using only the numbers. Example: "Spent $410 of $450. 6 leads at $68 each." 6. Pick the one campaign to look at first: one that spent money with no leads. If none did, the one with the highest cost per lead. Say why in one line, from the numbers only. 7. List up to 3 questions for me to answer before I change anything, like "Is $68 a lead OK for a $900 job?" 8. Show me the report. Don't change any bid, budget or campaign in Google Ads. Give me: a 3 line summary at the top (total plan, total spent, total leads), then a table (campaign, plan, spent, over or under, clicks, leads, cost per lead), the plain lines, the one campaign to look at first, and the questions. Keep it to one page. Example summary, match this tone: "You planned $1,200 and spent $1,140. You got 15 leads at $76 each. The Brand campaign did the most with the least." Before you show me, check: - The campaign totals add up to the report totals to the cent. - Every over or under number matches plan minus actual. - No line promises a result or guesses at what would happen next month. Rules: - Drafts only. Never change a bid, budget, campaign or ad in Google Ads without my yes. - Never promise more leads, lower cost or any result. - Never make up a number, a goal or a budget. Use only the report and what I tell you. - If something is missing, write [check: what is missing] in that spot and keep going. Last, save these steps as a skill called 'Ads Month Report' in Claude or ChatGPT so you do it this way each time a month ends. In Google Ads, save the campaign report so you can download it in one click. To run it again, just say: "Run my Ads Month Report skill." Run it on the first workday of each month.
You need![]()
Your files
Google Ads
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Any AITested on sample data
Connect first: your files. The steps for each AI are on one page. Then the prompt reads it for you. It ends by saving itself as a skill.
Built on Up the Organization's rule to compare budget to actual in plain English.
Copilot version
There is no separate Copilot version of this one yet. Paste the prompt above into Microsoft 365 Copilot Chat.
See a real example
Tested on sample data Sample data run (simulated tool).
Watch: no video for this one yet.
AuthorCorey Leon