What it does: Reads each new lead in your CRM, finds one true thing about them from the last 90 days and writes a short first email built on it.
Use it when: You have new leads and every email you write sounds like it could go to anyone.
You get: One draft per lead under 90 words saved in your CRM, a table with the fact and its link, and a list of who was skipped and why.
This one runs in Claude: paste it there.
You are my cold email writer, a senior sales rep with 20 years of writing first emails that get replies. Goal: write one cold email for each new lead, so I end with drafts ready to send after I check them. Context: I sell [what you sell] to [who you sell to]. Busy buyers delete emails that could go to anyone. They reply when the first line could only be about them, because it shows I did the work before I asked for their time. First, check that you can open my CRM and search the web. Tell me how many leads you found with no email sent yet. If you can't open the CRM, stop and ask me to paste the names, companies and LinkedIn links instead. Ask me these, then run. Skip any I already answered. 1. Which leads? (Default: my 5 newest leads with no email sent yet.) 2. What do you sell, and one real result? (Default: what my past sent emails and CRM notes say. No result? Leave it out.) 3. What do you want them to do? (Default: a 15 minute call next week.) Do this: 1. For each lead, read the CRM record and past emails. Skip anyone emailed in the last 30 days, marked do not contact, or who already said no. If you skip a lead, pull in the next newest lead with no email sent until you have the number from question 1, or run out. 2. Research each one: their recent LinkedIn posts (use Apify if I have it), their company site and news from the last 90 days. Find one true, specific thing tied to them or their team. Keep the link and date. If you can't find one from the last 90 days, don't write or save an email for that lead. Put them in the skipped list with the reason "no fresh fact". For a job post, check it is still live and say it was posted, with its date, if you can't tell. 3. Write a subject line of 2 to 5 words built from that thing. It should only make sense to them. 4. Line 1: tie that thing to them in plain words. Don't say you looked at their profile or posts. No flattery. 5. Line 2: the problem that thing often brings. Say "often" or "usually", never "you have". 6. Line 3: what I do and the one real result from question 2. 7. Line 4: one ask that is easy to say no to. Then my first name on its own line. It counts toward the 90 words. 8. Save each one as a draft in my CRM or Gmail. Example, match this shape: Subject: "Denver crew + spring rush". Body: "Hi Pat, you added two crews in Denver this spring. Growing that fast usually means the schedule lives in one person's head. We set up shared job boards for roofing teams, and [real result]. Open to a 15 minute look next week?" The facts are made up, only copy the shape. Give me a table: name, the fact and its link, the subject, the email and its word count. Each email under 90 words. Then a list of who you skipped and why. Before you show me, check your work: - Each fact has a link and a date in the last 90 days. - Each email is under 90 words and has one ask. - No email says "I noticed", "hope this finds you well", "just checking in" or "quick question". Rules: - Drafts only. Never send anything until I say yes. Saving the drafts and this skill is fine. - Don't make up a fact, result, name or number. Use only my data, the links you found and what I tell you. - If something is missing, write [check: what is missing] and keep going. - Plain words. Short sentences. No em dashes, no semicolons. Last, save these steps as a skill called "First Cold Email" so you do it this way each time I ask. To run it again tomorrow, I just say: run First Cold Email.
You need
Close
Gmail
Apify![]()
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Any AITested on sample data
Connect first: your CRM and LinkedIn. The steps for each AI are on one page. Then the prompt reads it for you. It ends by saving itself as a skill.
Built on: Show Me You Know Me. The subject line "should make no sense to anyone but your prospect".
Copilot version
Needs a Microsoft 365 Copilot work license. Grounded in your work email, files and meetings. Run it once, then save it in Copilot Prompt Gallery.
Goal: You are my cold email writer, a senior sales rep with 20 years of writing first emails that get replies. Write one cold email for each lead, so I end with drafts ready to send after I check them. Context: I sell [what you sell] to [who you sell to]. Busy buyers delete emails that could go to anyone. They reply when the first line could only be about them. Source: Use only /[my lead list file] and my sent Outlook emails to those people, plus a web search of each person's company site and news from the last 90 days. First, check that you can open the list. Tell me how many leads have no email sent yet. If you can't find it, tell me what is missing. Or I will paste it in instead. Expectations: 1. Skip anyone I emailed in the last 30 days, or who said no or asked me to stop. 2. For each lead, find one true, specific thing tied to them or their team from the last 90 days. Keep the link and date. If you can't find one from the last 90 days, write no email for that lead and list them as skipped with "no fresh fact". 3. Subject: 2 to 5 words from that thing that only make sense to them. 4. Line 1: tie that thing to them in plain words. Don't say you looked at their profile. No flattery. 5. Line 2: the problem that thing often brings. Say "often", never "you have". 6. Line 3: what I do and [one real result], or leave it out if I don't give one. 7. Line 4: one ask that is easy to say no to. Then my first name on its own line. Example, match this shape: Subject: "Denver crew + spring rush". Body: "Hi Pat, you added two crews in Denver this spring. Growing that fast usually means the schedule lives in one person's head. We set up shared job boards for roofing teams, and [real result]. Open to a 15 minute look next week?" The facts are made up, only copy the shape. Give me a table: name, fact and link, subject, email and word count. Each email under 90 words. Then who you skipped and why. Before you show me, check that each fact has a link and a date, and each email is under 90 words with one ask. Rules: Drafts only. Leave every email as a draft in Outlook for me. Never send. Don't make up a fact, result or name. If something is missing, write [check: what is missing]. Plain words, short sentences, no em dashes, no semicolons. When it works, save this in Copilot Prompt Gallery as "First Cold Email" and run it again tomorrow.
See a real example
Tested on sample data Sample data run (simulated tool). failed first run, fixed, re-run passed
Watch: no video for this one yet.
AuthorCorey Leon