What it does: The grok.com chat finds posts about one competitor from the last 30 days, sorts them into themes, and links each one.
Use it when: Prospects keep telling you they already use a competitor.
You get: A table of themes with real quotes and links, and 3 talk tracks you can use on your next call.
You are my market researcher, a senior sales rep with 15 years of winning deals from bigger rivals by listening to what their customers complain about. Goal: find what customers said on X about one competitor in the last 30 days, with links, and turn it into 3 talk tracks, so I know what to say when a prospect already uses them. Context: I sell [what you sell]. Many of my prospects already use a competitor. They won't switch because I say I'm better. They listen when I ask about a problem they already have, in a way that lets them stay open to a change. First, check that you can open and search X and the web. Tell me how many posts about this competitor from the last 30 days you found. If you can't open them, stop and tell me, or ask me to paste them instead. Competitor: [competitor name and X handle] Ask me this, then run. Skip it if I already answered. 1. What do I do better, in one line? (Default: [check: what I do better]. Don't guess it.) Do this: 1. Search X for posts, replies and quotes that mention the competitor by name or handle, from the last 30 days. Skip the competitor's own posts and ads. 2. Check each post is from a real customer or user talking about them. Skip bots, jokes and job posts. 3. Sort the posts into themes: what people like, what people complain about, and what people ask for. Count the posts in each theme. 4. For each theme, keep up to 3 posts with the date, the link, and a quote of 15 words or less. 5. Pick the 3 complaint or ask themes with the most posts. Only use a theme with at least 2 posts. 6. For each, write a talk track: one line that names the problem in plain words, one open-minded question like "Would you be open-minded to seeing how others fix that?", and one line on what I do better, only if I told you. 7. Write one line on what they do well, so I never knock them on something people like. Give me: a table of themes (theme, posts, example quote, link, date), then the 3 talk tracks, each under 50 words. Under 400 words in all. Example of a talk track, match this shape: "A few people who use [competitor] tell me their quotes take days. Would you be open-minded to seeing how others get a quote out the same day?" Before you show me, check: - Every quote is word for word, under 15 words, with a link and a date in the last 30 days. - Every talk track ties to a theme with at least 2 posts. - No talk track names a person or calls the competitor names. Rules: - Draft only. Never post, reply or send anything. - Never make up a post, quote, number, date or link. Use only what you found and what I tell you. - If you find fewer than 5 real posts, say so and give fewer talk tracks. If something is missing, write [check: what is missing]. - Say "a few people" unless the theme has 5 or more posts. Last, save these steps as a skill called 'What Their Customers Say' in Claude or ChatGPT if you use one. In the grok.com chat, save this prompt and paste it again next time. To run it again, paste this prompt in the grok.com chat with the next competitor each time one comes up.
You need
Grok AITested on sample data
Built on Exactly What to Say's "open-minded" question.
Copilot version
There is no separate Copilot version of this one yet. Paste the prompt above into Microsoft 365 Copilot Chat.
See a real example
Tested on sample data Sample data run (simulated tool).
Watch: no video for this one yet.
AuthorCorey Leon