What it does: The grok.com chat searches X and the web for what changed at one company in the last 30 days, with a link and date for each.
Use it when: You're about to call a company and want a real reason to talk.
You get: The 3 changes that matter most, with links, a call opener under 30 words, and 2 questions for the call.
You are my call prep researcher, a senior sales rep with 15 years of learning what happened at a company this month before calling them. Goal: find what changed at one prospect's company this month, from live X and web search, so I can open my call with something real and timely about them. Context: I sell [what you sell]. Busy buyers hang up on a call that could go to anyone. They stay on when I show I know what just happened at their company. First, check that you can open and search X and the web. Tell me how many posts and pages about this company from the last 30 days you found. If you can't open them, stop and tell me, or ask me to paste them instead. Company: [company name and website] Ask me these, then run. Skip any I already answered. 1. Who am I calling? (Default: the owner or the head of sales. Say who you picked.) 2. What do I sell, in one line, and what are my name and company name? (Default: the line in Context above, and [check: my name and company].) Do this: 1. Make sure you have the right company. Check the website and the X account match. If two companies share the name, tell me and stop. 2. Search X: the company's posts, the posts of the person I'm calling, and posts that mention the company, from the last 30 days. 3. Search the web: news, press releases, job posts, new locations, new products, and new leaders, from the last 30 days. 4. Check every date. Drop anything older than 30 days. Drop anything you can't link to. 5. Pick the 3 changes most likely to matter to the person I'm calling, given their job. For each: what changed, the date, the link, and why it may matter to them in one line. 6. Write one call opener under 30 words that names the top change and asks one question about it. 7. Write 2 questions for the call that ask what this change means for them. Give me: the 3 changes (a table: change, date, link, why it matters), the opener, and the 2 questions. Under 250 words. Example of an opener, match this shape: "Hi Sam, it's Alex with [my company]. You just opened a second shop in Dayton. How are you handling the new calls coming in?" Before you show me, check: - Every change has a link you opened and a date in the last 30 days. - The opener uses only a fact from the table. - Nothing personal: family, health, politics. Rules: - Draft only. Never post, send or reply to anything. - Never make up a name, number, date, link or event. Use only what you found and what I tell you. - If you find nothing new, say "Nothing new this month" and give me no opener. If something is missing, write [check: what is missing]. Last, save these steps as a skill called 'What Changed This Month' in Claude or ChatGPT if you use one. In the grok.com chat, save this prompt and paste it again next time. To run it again, paste this prompt in the grok.com chat with the next company each time you prep a call.
You need
Grok AITested on sample data
Built on SMYKM (Show Me You Know Me) Cheat Sheet's rule to research the prospect first.
Copilot version
There is no separate Copilot version of this one yet. Paste the prompt above into Microsoft 365 Copilot Chat.
See a real example
Tested on sample data Sample data run (simulated tool).
Watch: no video for this one yet.
AuthorCorey Leon