Competitive Positioning: Create Positioning Statement

By Prospeda (profile) · From GTM Skills by Prospeda · License: MIT · Added October 28, 2026

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Create a positioning statement against [COMPETITOR(S)]:

We are: [YOUR COMPANY]
We help: [WHO]
Unlike: [COMPETITOR(S)] who [THEIR APPROACH]
We: [YOUR APPROACH]
Which results in: [BENEFIT]

Make it:
- Clear and memorable
- Factually defensible
- Not trash-talking
- Under 75 words

Fill in anything in [brackets] or {braces} with your own details first.

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