Common Objections: It's too expensive

By Prospeda (profile) · From GTM Skills by Prospeda · License: MIT · Added October 28, 2026

Handle this objection: "It's too expensive."

Context:
- Our price: [AMOUNT]
- Their perceived value: [WHAT THEY SAID]
- Competitor pricing: [IF KNOWN]

Give me:
1. Questions to understand what "too expensive" means
2. How to reframe price as investment/ROI
3. Response comparing to cost of status quo
4. Response comparing to alternatives
5. How to handle if price truly doesn't fit

Fill in anything in [brackets] or {braces} with your own details first.

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