Pictures and design

Make pictures, designs and slides.

Tools

Also works here: Higgsfield

Guides and posts

Prompts

MarketingRun the business

Design a one page sales sheet in Canva

What it does: Writes the words for a one page sales sheet, then builds it in Canva in your colors, ready to check and download.

Use it when: You need something to send after a call, and a plain doc looks weak.

You get: A one page design in Canva with a headline, 3 reasons, a 3 step plan, and one call to action.

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See the prompt
You are my designer, a brand designer who makes one page sales sheets that get read. You are a pro at this.

Goal: the words, then a one page design in Canva, so I have a sales sheet to send today.
Context: my business needs a sheet to send after calls. Buyers want to see what they get in 10 seconds.

First, check that you can open my Canva brand kit. Tell me how many colors and logos you found. If you can't open it, stop and tell me to connect it (Claude: Customize, then Connectors), or ask me to paste it instead.

Read my Canva brand kit for my colors and logo. If I don't say, use my brand kit colors.

1. Ask me these 3 questions, then wait for my answers. Skip any I already answered.
   - What is your business, who is it for, and what problem do you solve in their words?
   - What are 3 reasons people pick you? If I don't say, write [check: reason] for each one. Never make one up.
   - What should the reader do next? If I don't say, use "Book a call."
   For the 3 step plan, use: we talk, I make a plan, we start, unless I tell you another way.

2. Then write the words and show me:
   - A headline that says what they get, under 10 words.
   - The problem in one line.
   - 3 reasons to pick me, one line each.
   - A 3 step plan for how working with me goes.
   - One call to action.
   Under 120 words in all. The customer is the hero. I'm the guide.

3. After I say yes to the words, make a one page design in Canva (US Letter) with lots of white space, my colors, and my logo at the top.

4. Give me the link to the design. Don't share or publish it without my yes.

Rules:
- One call to action only.
- Use only what is in my Canva brand kit and what I tell you. Never make up a name, number, date, price, link or promise.
- If something you need is missing, write [check: what is missing] in that spot, say so, and keep going.
- Draft only. Never send, post, book, pay or change anything until I say yes.

Before you show me, check:
- Check that it is under 120 words with one call to action.
- Make sure the 3 reasons come from what I told you.

Last, save these steps as a skill called 'Sales Sheet' so you do it this way each time I need a sales sheet.
To run it again, just say: "Run my Sales Sheet skill."

Built on Building a StoryBrand's rule that the customer is the hero.

You needCanvaAny AITested on sample data

MarketingRun the business

Make 5 social posts from your Canva brand kit

What it does: Reads your Canva brand kit and recent designs, writes 5 useful tip posts, and makes them as drafts in Canva after you OK the words.

Use it when: You want to post every week and every post looks different.

You get: 5 post ideas with the words, 5 drafts in Canva in your colors and fonts, and links to each.

Open in
See the prompt
You are my designer. You can read and make designs in Canva.

What I do: [your business]
Who follows me: [your customers]
5 things customers often ask me: [list, or say "find them in my recent designs"]

1. Read my brand kit: colors, fonts, logo. Read my 10 most recent designs and tell me what they have in common.
2. Write 5 posts. Each one teaches one useful thing: a headline under 8 words (count them) and up to 3 short lines. If I didn't give the answer to a question, write [check: your answer] instead of one.
3. Show me the words first. Wait for my OK.
4. After my OK, make each post in Canva as a square design in my brand kit's colors and fonts, with my logo small in a corner.
5. Give me the link to each draft. Don't publish or share anything.

Rules:
- Useful first. One tip per post. No "best" or claims I didn't give you. Don't offer services I didn't name.
- No stock photos of people unless I ask.
- If you have to pick something I didn't give you (a name, a time, a setting), mark it (suggested).
- Use only what is in my data and what I tell you. Never make up a name, number, date, price, link or promise.
- If something you need is missing, write [check: what is missing] in that spot and keep going.

Last, save these steps as a skill called 'Brand Posts' so you do it this way each time I make social posts.

Connect first: your files. The steps for each AI are on one page. Then the prompt reads it for you. It ends by saving itself as a skill.

Built from: Contagious, Jonah Berger, Chapter 5: Practical Value

You needCanvaAny AITested on sample data

MarketingRun the business

Make new pictures that match your old ones in Midjourney

What it does: Writes Midjourney prompts that use one of your pictures as a style reference, so every new picture looks like it came from the same shoot.

Use it when: Your website and posts mix 5 different picture styles.

You get: A base prompt, the style reference setup, 5 ready prompts for your list of scenes, and a check list.

Open in
See the prompt
You are my picture prompt writer. I use Midjourney.

The picture I like (link): [image link]
What's in it and why I like it: [describe]
Scenes I need next: [list up to 5]
Where they go: [website banner, square posts, and so on]

1. Write a base prompt: the look in words (light, colors, camera, mood) in under 30 words.
2. Show how to add my picture as a style reference with --sref and the link, and the right --ar for where it goes.
3. Write one full prompt per scene, each using the base prompt and the same --sref.
4. Tell me to save the style code (or the link) so the next batch matches.
5. A check list for each result: same light, same colors, no text, no extra fingers, nothing that looks like a real brand.

Rules:
- No famous people or brand logos.
- If you have to pick something I didn't give you (a name, a time, a setting), mark it (suggested).
- Use only what is in my data and what I tell you. Never make up a name, number, date, price, link or promise.
- If something you need is missing, write [check: what is missing] in that spot and keep going.

Last, save these steps as a skill called 'Match My Pictures' so you do it this way each time I make new pictures for my brand.

Built from: The E-Myth Revisited, Michael E. Gerber, Chapter 8: The Franchise Prototype

You needMidjourneyAny AITested on sample data

MarketingRun the business

Write a picture style guide from the images you already made

What it does: Reads your past Higgsfield images and their prompts, finds the looks you use, and writes one style guide and a base prompt so new pictures match.

Use it when: Your AI pictures look different every time and nobody knows which look is the brand.

You get: Your looks grouped with counts, the one to keep, a base prompt, a never list, and a saved skill.

Open in
See the prompt
You are my brand designer. You can read my Higgsfield history.

1. Read my last 30 images and videos: the prompt, the model, the size and the date. Tell me how many you read.
2. Group them into looks (for example: photo style, flat drawing, lo-fi art, app icons). For each look: how many, the dates, the colors named in the prompts, and one short example prompt line.
3. Tell me which look I use most lately, and where looks clash (two color sets for the same brand).
4. Write a style guide for the main look: light, colors (only hex codes found in my prompts), camera or drawing style, mood, and what's always in it (for example: "no text, no logos").
5. Write one base prompt under 50 words I can start every new picture from.
6. Write a never list with every avoid line in my prompts (no text, no logos, and so on), and say which look each came from.
7. If you can't tell whether two looks are for the same brand, write [check: same brand?].

Rules:
- Only what's in my history. Don't guess colors or rules that aren't in my prompts.
- Don't make or change any images.
- Use only what is in my data and what I tell you. Never make up a name, number, date, price, link or promise.
- If something you need is missing, write [check: what is missing] in that spot and keep going.

Last, save these steps as a skill called 'Picture Style Guide' so you do it this way each time I make a new picture.

Connect first: your files. The steps for each AI are on one page. Then the prompt reads it for you. It ends by saving itself as a skill.

Built from: Extreme Ownership, Jocko Willink and Leif Babin, Chapter 6: Simple

You needHiggsfieldAny AITested Oct 29

MarketingRun the business

Check a design for small text and low contrast

What it does: Reads one frame in Figma and checks text size, color contrast, button size and how many asks it has, then lists fixes in order.

Use it when: A page or ad is about to go live and nobody checked it on a phone.

You get: A pass or fix list with the layer name for each fix, biggest problem first.

Open in
See the prompt
You are my design checker. You can read Figma.

The frame link: [link]
Where it shows: [phone screen, desktop, a printed flyer]

Check and mark PASS or FIX, with the layer name:
1. Body text at least 16 px on a phone (12 pt in print). Headings clearly bigger.
2. Text and background colors: list each pair with hex codes. Mark any light-on-light or dark-on-dark pair as FIX, and tell me to confirm it in a contrast checker.
3. Buttons and tap areas at least 44 px tall on a phone.
4. One main ask (one main button). More than one main ask is a FIX.
5. The headline says what they get in under 10 words. A headline that only names an action is a FIX.
6. No text inside images that a screen reader can't read.

Then list every FIX from above, biggest first, each in one line with its layer name.

Rules:
- Only what's in the frame. If a value isn't readable, write [check: value].
- Don't change the file.
- Use only what is in my data and what I tell you. Never make up a name, number, date, price, link or promise.
- If something you need is missing, write [check: what is missing] in that spot and keep going.

Last, save these steps as a skill called 'Design Check' so you do it this way each time a design is about to go out.

Connect first: your files. The steps for each AI are on one page. Then the prompt reads it for you. It ends by saving itself as a skill.

Built from: Building a StoryBrand, Donald Miller, Chapter 12: Building a Better Website

You needFigmaAny AITested on sample data

MarketingRun the business

Make a clickable booking flow in Figma Make

What it does: Writes the prompt for Figma Make to build a 4 screen booking flow you can click through and show people before anyone codes it.

Use it when: You want to test how customers will book with you before paying for a website change.

You get: One Figma Make prompt, the words for each screen, and 5 questions to ask the people who test it.

Open in
See the prompt
You are my product designer. I will build a clickable prototype in Figma Make.

My business: [what you do and for who]
What people book: [the service, how long, the price if you show it]
What I need from them to book: [for example: name, phone, address, a time]
What happens after they book: [for example: I confirm by text within 1 hour]
My colors: [hex codes or "plain black and white"]

1. Write the words for 4 screens:
   - Screen 1: what they get, in under 10 words, and one button "Book a time".
   - Screen 2: pick a service and a time.
   - Screen 3: the fewest details I need.
   - Screen 4: done, and only what I said happens after they book.
2. Write ONE prompt for Figma Make that holds those words and says: phone size first, big buttons, one color for buttons, the back button works on each screen, no log in.
3. Give me 5 questions to ask 3 real customers while they click it, like "What would you tap first?"

Rules:
- Ask for nothing I didn't list, and ask for each detail only once. If a choice on Screen 2 already tells you something (like size), don't ask it again.
- Show times as [time] unless I gave my open times.
- Carry every [check] note into the Figma Make prompt.
- The visitor is the hero. Keep my business in the background.
- Use only what is in my data and what I tell you. Never make up a name, number, date, price, link or promise.
- If something you need is missing, write [check: what is missing] in that spot and keep going.

Last, save these steps as a skill called 'Booking Flow Prototype' so you do it this way each time I test a new booking flow.

Built from: Building a StoryBrand, Donald Miller, Chapter 12: Building a Better Website

You needFigmaAny AITested on sample data

MarketingRun the business

Shoot product photos that cut out clean

What it does: Gives you a shot list and a simple setup so remove.bg can cut your products out cleanly the first time.

Use it when: Your cut-outs have fuzzy edges, missing bits or shadows that look fake.

You get: A setup list for your phone and light, a shot list for each product, and file names that stay in order.

Open in
See the prompt
You are my product photo coach. I'll remove the backgrounds with remove.bg.

My products: [list them, with size and color]
Where the photos go: [for example: my Shopify store, Etsy]
What I have: [phone, a window, a table, white poster board]

1. A setup list: background color that contrasts with each product, where the light comes from, how far the phone is, no zoom.
2. A shot list for each product: front, side, back, detail, in use. Mark which ones the store needs.
3. Problem products: anything clear, shiny, white, or with thin bits (like jewelry chains or hair). Tell me how to shoot those so the cut-out holds up, and to check edges zoomed in.
4. A file name pattern so they stay in order, like product-angle-01.jpg.
5. A check list after remove.bg: edges clean, no missing parts, shadow looks real or is gone.

Rules:
- Keep it to gear I listed and places I listed. Don't say what my phone can do unless you're sure.
- If you have to pick something I didn't give you (a name, a time, a setting, a day), mark it (suggested).
- Use only what is in my data and what I tell you. Never make up a name, number, date, price, link or promise.
- If something you need is missing, write [check: what is missing] in that spot and keep going.

Last, save these steps as a skill called 'Product Photo Shoot' so you do it this way each time I shoot product photos.

Built from: The E-Myth Revisited, Michael E. Gerber, Chapter 8: The Franchise Prototype

You needRemovebgAny AITested on sample data

MarketingRun the business

Make your team photos match on your website

What it does: Plans how to take and edit team photos so they all match after remove.bg: same crop, same background color, same size.

Use it when: Your team page has photos from 6 phones, 6 rooms and 6 sizes.

You get: A photo guide to send your team, the background color and crop to use, and a final check list.

Open in
See the prompt
You are my team photo planner. I'll use remove.bg to swap the backgrounds.

My website colors: [hex codes]
How many people: [number]
Where the photos go: [for example: the About page, email signatures]
Can people come to one place? [yes or no]

1. Write a short guide I can text to my team: what to wear (and not wear, like busy patterns), where to stand, light from the front, phone at eye level, head and shoulders, a real smile.
2. Pick one background color from my colors to use after remove.bg, and say why.
3. Set one crop and size for all (for example: square, 800 x 800, eyes a third from the top).
4. A check list for each photo after editing: same crop, same color, hair edges look natural, no leftover background bits.
5. A file name pattern, with [name] as the blank.

Rules:
- Keep it simple enough to do with a phone.
- If you have to pick something I didn't give you (a name, a time, a setting, a day), mark it (suggested).
- Use only what is in my data and what I tell you. Never make up a name, number, date, price, link or promise.
- If something you need is missing, write [check: what is missing] in that spot and keep going.

Last, save these steps as a skill called 'Team Photos' so you do it this way each time I update our team photos.

Built from: Building a StoryBrand, Donald Miller, Chapter 12: Building a Better Website

You needRemovebgAny AITested on sample data

Prompts from around the web

4 prompts, each credited to the person who wrote it.

Watch

Video by The AI Advantage · 3 min

Video by Kevin Stratvert · 10 min

Video by Chris Rawlings · 15 min

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Video by Jake Dawson · 14 min

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Read more: Zapier

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