AI prompts for SDRs and BDRs

For SDRs and BDRs. Find the leads, check the numbers, open the call well and practice the hard part. Call at their best hour, write the notes and follow-ups, and get the meeting booked and confirmed.

7 tested prompts and 13 guides. Free. Copy them into Claude.

7 tested prompts for SDRs and BDRs

1 of 7

Write a first email to a new contact

Owners and sales reps, before you reach out for the first time to a possible customer or someone who could send you customers.

Claude

What to paste in

  • Who you are writing to, one true fact about them, and what you offer.
PromptPaste into Claude
I sell [what you sell] at [your company]. Write a short first email to [who: name, job and company, like an office manager or a shop owner]. They could be a customer, or someone who could send customers my way. What I know about them: [true facts, like how we met or what their website says]. What we offer: [what you do, who you help, where you work, how soon you can start]. Keep it under 90 words. Use plain words. Give one clear reason this helps them or the people they serve. Do not make up numbers or claims. End with one easy ask, like a 10 minute call or a short visit to drop off info. Then write a voicemail under 40 words in case I call. Put a note at the top reminding me to check the national Do Not Call list and our own do not call list before I call or text.

Built on this O*NET task for Sales Representatives of Services, Except Advertising, Insurance, Financial Services, and Travel: “Contact prospective or existing customers to discuss how services can meet their needs.” O*NET, U.S. Department of Labor, CC BY 4.0.

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What went in

All names are made up. We are Pawsley Dog Walking. We walk dogs at midday, alone or in small groups. We are insured. We serve three east side neighborhoods. Writing to: Rosa, office manager at Fernquill Vet Clinic. We met at a pet fair last month. She said clients often ask her for a dog walker they can trust.

What Claude wrote

Reminder: check the national Do Not Call list and our own do not call list before you call or text. Subject: A dog walker for your clients Hi Rosa, We met at the pet fair last month. I run Pawsley Dog Walking. You said clients often ask you for a dog walker they can trust. We walk dogs at midday, alone or in small groups, in three east side neighborhoods. We are insured. Could I drop off some cards for your front desk next week? Or we could do a 10 minute call. [Your name] Voicemail: Hi Rosa, it's [name] from Pawsley Dog Walking. We met at the pet fair. We walk dogs at midday on the east side, and we are insured. Please call me at [number].

Tested on Claude Opus 5.5, October 2026

Check before you use it

  • Make sure every fact is true, and check the Do Not Call lists before you call or text.

2 of 7

Plan a first call to a possible customer

Owners and sales reps, right before you call a business that might buy from you.

Claude

What to paste in

  • What you sell, 2 or 3 true facts about it, and your notes on the business you are calling.
PromptPaste into Claude
I sell [what you sell] to [your customers]. I am about to call [the person's job title] at [their company]. Here is what I know about them: [paste notes, like their website, a job post, a new location, or past talks]. Here is what we do well: [2 or 3 true facts about what we sell].

First, remind me to check the national Do Not Call list and our own do not call list before I call or text.
Then write:
1. A 2 sentence opener that says who I am and why I am calling, using one fact from my notes.
2. Three short questions to learn how they do it now and what goes wrong.
3. How we could help, in 2 sentences, based only on what I pasted.
4. Short answers to 'we already have someone' and 'just send me an email.'
5. A clear ask for a 15 minute meeting.
6. A voicemail under 30 words.
Use plain words. Do not make up facts, prices or results. If something is missing, tell me what to find out.

Built on this O*NET task for Sales Representatives of Services, Except Advertising, Insurance, Financial Services, and Travel: “Contact prospective or existing customers to discuss how services can meet their needs.” O*NET, U.S. Department of Labor, CC BY 4.0.

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What went in

All names are made up. We make storefront signs and window graphics, and we install them. Calling the owner of Bramblepeak Fitness. Their website says a second gym opens in March. Our facts: we do a free site visit. We design, print and install in house. You see a mock up before you pay.

What Claude wrote

Reminder: check the national Do Not Call list and our own do not call list before you call or text. 1. Opener: 'Hi, this is [name] with [company]. We make and install storefront signs, and your website says your second gym opens in March.' 2. Questions: Who made your first gym's signs, and how did that go? Who is doing the new one? When do you need them up? 3. Fit: We design, print and install in house. You see a mock up before you pay. 4. 'We already have someone': 'Makes sense. Our site visit is free if you want a second price.' 'Just send an email': 'Sure. What should it cover?' 5. Ask: 'Can we meet for 15 minutes this week at the new space?' 6. Voicemail: 'Hi, [name] with [company], about signs for your new gym. Call me at [number].' Find out: who decides.

Tested on Claude Opus 5.5, October 2026

Check before you use it

  • Check the Do Not Call lists first, and make sure the fact you open with is still true today.

3 of 7

Plan questions for a first sales meeting

Owners and sales reps, the day before a first meeting with a possible customer.

Claude

What to paste in

  • What you sell, what you know about them, and what they asked about.
PromptPaste into Claude
I sell [what you sell]. Tomorrow I meet a possible customer for the first time. Here is what I know about them: [what you know, like their business, its size, and how they found us]. They asked about: [what they want].
Write the questions I should ask, in plain words, in 4 groups:
1. Their situation: what they do now, who is involved, and how it is going.
2. What they need: the problem, why it matters now, and what a good fix looks like.
3. Money and timing: budget, who decides, and when they want to start.
4. Goals and worries.
Keep it to 15 questions or fewer. Put a star next to the 3 most important. Add one line on what to ask them to bring or send. Do not ask for bank, card or ID numbers. Do not make up facts about them.

Built on this O*NET task for Insurance Sales Agents: “Interview prospective clients to obtain data about their financial resources and needs, the physical condition of the person or property to be insured, and to discuss any existing coverage.” O*NET, U.S. Department of Labor, CC BY 4.0.

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What went in

All names are made up. We do yearly lawn and garden care for apartment buildings. Meeting: Jordan, property manager at Quillfeather Court Apartments, 4 buildings. Jordan filled out our web form and asked about weekly mowing and fall leaf pickup. Their current crew's contract ends in December.

What Claude wrote

1. Their situation *Who does your lawn care now, and what is working or not? How much lawn, garden beds and trees are there across the 4 buildings? Who else has a say, like an owner or a board? 2. What they need *What made you reach out now? What do tenants complain about most outside? Do you need more than mowing and leaf pickup, like spring planting? What should a new crew do that the last one did not? 3. Money and timing *What is your budget for the year, and who signs off? When do you want the new crew to start? Do you pay monthly or by the season? 4. Goals and worries What would make next year better than this one? What worries you about changing crews? Ask them to send: a site map and the scope from the current contract.

Tested on Claude Opus 5.5, October 2026

Check before you use it

  • Cut any question you already know the answer to, and add any your own intake form asks.

4 of 7

Turn meeting notes into a short proposal

Owners and sales reps, right after a first meeting or site visit goes well.

Claude

What to paste in

  • Your notes from the talk, plus your scope, price, payment plan and timeline.
PromptPaste into Claude
Write a short proposal from [your company], which sells [what you sell], to a customer. They should be able to read it in 2 minutes. Use only the facts below.
My notes from the meeting or site visit: [paste notes].
What we will do: [tasks, how often, which days].
What is not included: [list].
Price and payment schedule: [price and when they pay].
Timeline: [start date and how long it takes].
What we need from them: [access, a contact person, files, or anything else].
Use these parts in order: what we heard you need (use their words where you can), what we will do, what is not included, price and payments, timeline, what we need from you, next step. Use plain words and short sentences. If you use a trade word, explain it in a few words. Do the payment math and show each amount. Do not add work, prices, dates, results or promises I did not give. If something is missing, write [blank] and list it at the end under 'Questions to answer before sending.'

Built on this O*NET task for Sales Representatives of Services, Except Advertising, Insurance, Financial Services, and Travel: “Develop sales presentations or proposals to explain service specifications.” O*NET, U.S. Department of Labor, CC BY 4.0.

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What went in

All names are made up. We are Steadyhand Safety Training. We teach CPR and first aid classes on site. Customer: Priya, owner of Bumblenest Daycare. Notes: 14 staff. Priya said all staff need current CPR cards before their license renewal in February. Half the staff work mornings, half work afternoons. What we will do: two 4 hour classes at their center, one morning, one afternoon. Cards for everyone who passes. Not included: a makeup class for anyone who misses. Price: $1,260. 50% to book, 50% after the second class. Timeline: both classes in one week in January. What we need: a room with floor space for 7 people.

What Claude wrote

CPR and First Aid Training for Bumblenest Daycare What we heard you need: All 14 staff need current CPR cards before your license renewal in February. Half your staff work mornings and half work afternoons. What we will do: Teach two 4 hour CPR and first aid classes at your center, one in the morning and one in the afternoon. Everyone who passes gets a card. Not included: A makeup class for anyone who misses. Price: $1,260 50% to book: $630 50% after the second class: $630 Timeline: Both classes in one week in January. What we need from you: A room with floor space for 7 people. Next step: [blank] Questions to answer before sending: 1. What is the next step, like signing this page and paying $630? 2. Which week in January? 3. What happens if someone does not pass?

Tested on Claude Opus 5.5, October 2026

Check before you use it

  • Check the scope, price and payment math against what you agreed before you send it.

5 of 7

Turn a price request into a clear quote

Owners and sales reps, when a customer asks for a price on one or more items.

Claude

What to paste in

  • The customer's request, your prices and price breaks, and your terms.
PromptPaste into Claude
You help me write a quote for [your company], which sells [what you sell].
Customer's request: [paste the email or call notes].
Our prices: [paste prices and any price breaks by quantity].
Extra charges: [paste delivery, setup or rush fees, or none].
Our terms: [paste payment terms, warranty, lead time, and how many days the quote is good for].
Write a short quote email in plain words. Include:
1. The details of what they asked for, so they can check them.
2. Each item or charge on its own line, with quantity, unit price and line total.
3. The total before tax. Show your math.
4. Payment terms, warranty and when it will be ready.
5. A note if a few more units would reach a lower price break, and what that would cost.
6. One clear next step.
Use only the numbers I gave you. Pick the right price break. If a price, term or date is missing, do not guess. List it at the end under 'Need to confirm.' Keep the email under 200 words.

Built on this O*NET task for Sales Representatives, Wholesale and Manufacturing, Except Technical and Scientific Products: “Estimate or quote prices, credit or contract terms, warranties, and delivery dates.” O*NET, U.S. Department of Labor, CC BY 4.0.

See a real example

What went in

All names are made up. We are Inkwhistle Print Shop. Request from Coach Lena, Puddlebrook Youth Soccer: 'Can you quote 46 shirts with our logo on the front in 1 color, and a number on the back of each? We need them by April 4.' Prices: 1 color front print shirt $11.50 each for 24 to 47, $9.75 each for 48 or more. Number on back $3.00 each. Extra charges: setup fee $35 per design. Terms: 50% to start, the rest at pickup. Ready 10 business days after the art is approved. Quote good for 14 days.

What Claude wrote

Hi Coach Lena, You asked for: 46 shirts, logo on the front in 1 color, a number on the back of each, needed by April 4. Shirts: 46 x $11.50 = $529.00 Numbers: 46 x $3.00 = $138.00 Setup: 1 design x $35.00 = $35.00 Total before tax: $529.00 + $138.00 + $35.00 = $702.00 Terms: 50% to start ($351.00), the rest at pickup. Shirts are ready 10 business days after you approve the art. This quote is good for 14 days. Price break: at 48 shirts the price drops to $9.75 each. 48 shirts with numbers and setup would be $647.00. That is $702.00 − $647.00 = $55.00 less. Reply OK and send your logo, and we will start the art. Need to confirm: 1. Do the numbers count as a second $35 design? 2. The art approval date, to make April 4. 3. Warranty or reprint terms.

Tested on Claude Opus 5.5, October 2026

Check before you use it

  • Check every price, price break and date against your current price list before you send.

6 of 7

Answer a customer's questions about price and terms

Anyone who answers customer emails or texts about price, timing, payment or what is included.

Claude

What to paste in

  • The customer's message and your real prices, terms and open dates.
PromptPaste into Claude
A customer or possible customer sent me questions about [what you sell]. Here is their message: [paste it, with last names and private details removed]. Here are our real facts: [prices, minimums, what is included, payment terms, open dates or stock, and anything we do not do]. Anything we can change: [options, or none].
Write a reply I can send. Answer each question in the order they asked it, in plain words. Use only the facts I gave you. You can do simple math with them, and show it. If they ask why we cost more, explain what our price includes. Do not run down anyone else. Do not offer a discount, a new date or anything else I did not list. If I did not give you an answer, write [CHECK: what is missing] in that spot and do not guess. Keep it under 150 words with a friendly tone. End with one clear next step. After the email, list any [CHECK] items.

Built on this O*NET task for Sales Representatives of Services, Except Advertising, Insurance, Financial Services, and Travel: “Answer customers' questions about services, prices, availability, or credit terms.” O*NET, U.S. Department of Labor, CC BY 4.0.

See a real example

What went in

All names are made up. We sell Tallyroot, online booking software for hair salons. Message from Mia, owner of Velvet Fern Salon: 'How much is it for 4 stylists? Is there a contract? Can you move our clients over from our old system? Why do you cost more than the other app we looked at?' Facts: $29 a month per location, plus $8 a month per stylist. Month to month, cancel any time. Includes text reminders and online payments. Free setup call. Options: none on price.

What Claude wrote

Hi Mia, Thanks for the questions. Price: Tallyroot is $29 a month per location, plus $8 a month per stylist. For 4 stylists that is $29 + (4 x $8) = $61 a month. Contract: No contract. It is month to month, and you can cancel any time. Moving your clients over: [CHECK: can we bring clients over from her old system?] Why our price: For $61 a month you get text reminders and online payments, plus a free setup call. It may help to check if the other app has the same things. Next step: Want to book your free setup call this week? [Your name] CHECK items: 1. Can we bring clients over from her old system?

Tested on Claude Opus 5.5, October 2026

Check before you use it

  • Fill in every [CHECK] and make sure prices and dates match your system today.

7 of 7

Help a customer pick the right option

Sales staff, when a customer says what they need and you have a few choices to offer.

Claude

What to paste in

  • What the customer told you, plus your options with prices and main facts.
PromptPaste into Claude
I sell [what you sell]. A customer told me what they need: [paste notes on their needs, budget and must haves, no last names].
Here are the options we offer, with prices: [paste each option and its main facts].
Pick the best 3 options for this customer from my list only. If I gave fewer than 3, use them all. For each one, give:
1. The name and price.
2. What it is, in words a 12 year old could follow.
3. Why it fits what they said.
4. One thing that might not fit, so I can be honest.
Then suggest one add on from my list that goes with the top pick, if one makes sense.
End with 2 questions I can ask to narrow it down. Use only the facts I gave you. If something is missing, tell me what to look up. Keep it under 250 words.

Built on this O*NET task for Retail Salespersons: “Recommend, select, and help locate or obtain merchandise based on customer needs and desires.” O*NET, U.S. Department of Labor, CC BY 4.0.

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What went in

All names are made up. We run Copperline Cowork, a shared office. Customer: Sam, a freelance designer who works from home now. Wants to come in 2 or 3 days a week. Needs a quiet spot for video calls. Budget about $200 a month. Options: Day pass, $25 a day. Part time desk, 10 days a month, $180 a month. Full time open desk, $260 a month. Add on: phone booth time, 10 hours a month, $30. All plans include coffee and WiFi.

What Claude wrote

1. Part time desk, $180 a month A desk you can use 10 days a month. Fits: 2 or 3 days a week is about 8 to 12 days a month. Under budget. Might not fit: 3 days every week is about 12 days, more than 10. 2. Day pass, $25 a day Pay by the day. Fits: 8 days costs $200, right at budget. Might not fit: 12 days costs $300, which is $100 over. 3. Full time open desk, $260 a month Come any day. Fits: no counting days. Might not fit: $60 over budget, and an open desk may not be quiet. Add on: phone booth time, 10 hours for $30, for video calls. With the part time desk, that is $210 a month, $10 over budget. Ask: How many video calls do you have each week? Do you come the same days each week?

Tested on Claude Opus 5.5, October 2026

Check before you use it

  • Check prices against your current list, and do not promise anything an option does not include.

Step by step guides

1
Find hot leads on LinkedIn 24/7

Get warm leads from LinkedIn every day, so your dial list is never empty.

Claude + Sales Navigator + PhantomBuster + Claude in Chrome

2
Get anyone's work email and mobile

Turn a name on your list into a work email and a mobile.

Claude + Prospeo

3
Only dial real mobile numbers

Check each number first, so your dials reach real people.

Claude + Trestle

4
Never call someone who left the company

Skip anyone who left, before you spend a dial on them.

Claude + Apify + LinkedIn

5
Write a cold call opener that gets people talking

Write the first 20 seconds of your cold call.

Just Claude

6
Answer your top objection with your best reps' words

Use the replies that already work on your team for the no you hear most.

Claude + Close

7
Practice your cold call with Claude before you dial

Say your opener out loud to Claude before your first dial.

Just Claude

8
Cold call each lead at their best hour

Call each lead at their best hour, one call a day per person.

Claude + Close + Trellus

9
Get every call note written for you

Get the note written and saved in Close after every call.

Claude + Close

10
Draft every follow-up email the same day

Send the follow-up the same day, while they still remember you.

Claude + Close

11
Write a LinkedIn message made for one person

Write a LinkedIn message for one person, built from their profile.

Claude + Kondo + LinkedIn

12
Book meetings with zero back and forth

Send a booking link, so no meeting gets lost in email.

Claude + Cal.com

13
Call to confirm every meeting 1 or 2 days before

Call the day before, so your meetings really happen.

Claude + Google Calendar

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