AI prompts for SDRs and BDRs
For SDRs and BDRs. Find the leads, check the numbers, open the call well and practice the hard part. Call at their best hour, write the notes and follow-ups, and get the meeting booked and confirmed.
7 tested prompts and 13 guides. Free. Copy them into Claude.
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1 of 7
Write a first email to a new contact
Owners and sales reps, before you reach out for the first time to a possible customer or someone who could send you customers.
Claude
What to paste in
- Who you are writing to, one true fact about them, and what you offer.
I sell [what you sell] at [your company]. Write a short first email to [who: name, job and company, like an office manager or a shop owner]. They could be a customer, or someone who could send customers my way. What I know about them: [true facts, like how we met or what their website says]. What we offer: [what you do, who you help, where you work, how soon you can start]. Keep it under 90 words. Use plain words. Give one clear reason this helps them or the people they serve. Do not make up numbers or claims. End with one easy ask, like a 10 minute call or a short visit to drop off info. Then write a voicemail under 40 words in case I call. Put a note at the top reminding me to check the national Do Not Call list and our own do not call list before I call or text.
Built on this O*NET task for Sales Representatives of Services, Except Advertising, Insurance, Financial Services, and Travel: “Contact prospective or existing customers to discuss how services can meet their needs.” O*NET, U.S. Department of Labor, CC BY 4.0.
See a real example
What went in
What Claude wrote
Tested on Claude Opus 5.5, October 2026
Check before you use it
- Make sure every fact is true, and check the Do Not Call lists before you call or text.
2 of 7
Plan a first call to a possible customer
Owners and sales reps, right before you call a business that might buy from you.
Claude
What to paste in
- What you sell, 2 or 3 true facts about it, and your notes on the business you are calling.
I sell [what you sell] to [your customers]. I am about to call [the person's job title] at [their company]. Here is what I know about them: [paste notes, like their website, a job post, a new location, or past talks]. Here is what we do well: [2 or 3 true facts about what we sell]. First, remind me to check the national Do Not Call list and our own do not call list before I call or text. Then write: 1. A 2 sentence opener that says who I am and why I am calling, using one fact from my notes. 2. Three short questions to learn how they do it now and what goes wrong. 3. How we could help, in 2 sentences, based only on what I pasted. 4. Short answers to 'we already have someone' and 'just send me an email.' 5. A clear ask for a 15 minute meeting. 6. A voicemail under 30 words. Use plain words. Do not make up facts, prices or results. If something is missing, tell me what to find out.
Built on this O*NET task for Sales Representatives of Services, Except Advertising, Insurance, Financial Services, and Travel: “Contact prospective or existing customers to discuss how services can meet their needs.” O*NET, U.S. Department of Labor, CC BY 4.0.
See a real example
What went in
What Claude wrote
Tested on Claude Opus 5.5, October 2026
Check before you use it
- Check the Do Not Call lists first, and make sure the fact you open with is still true today.
3 of 7
Plan questions for a first sales meeting
Owners and sales reps, the day before a first meeting with a possible customer.
Claude
What to paste in
- What you sell, what you know about them, and what they asked about.
I sell [what you sell]. Tomorrow I meet a possible customer for the first time. Here is what I know about them: [what you know, like their business, its size, and how they found us]. They asked about: [what they want]. Write the questions I should ask, in plain words, in 4 groups: 1. Their situation: what they do now, who is involved, and how it is going. 2. What they need: the problem, why it matters now, and what a good fix looks like. 3. Money and timing: budget, who decides, and when they want to start. 4. Goals and worries. Keep it to 15 questions or fewer. Put a star next to the 3 most important. Add one line on what to ask them to bring or send. Do not ask for bank, card or ID numbers. Do not make up facts about them.
Built on this O*NET task for Insurance Sales Agents: “Interview prospective clients to obtain data about their financial resources and needs, the physical condition of the person or property to be insured, and to discuss any existing coverage.” O*NET, U.S. Department of Labor, CC BY 4.0.
See a real example
What went in
What Claude wrote
Tested on Claude Opus 5.5, October 2026
Check before you use it
- Cut any question you already know the answer to, and add any your own intake form asks.
4 of 7
Turn meeting notes into a short proposal
Owners and sales reps, right after a first meeting or site visit goes well.
Claude
What to paste in
- Your notes from the talk, plus your scope, price, payment plan and timeline.
Write a short proposal from [your company], which sells [what you sell], to a customer. They should be able to read it in 2 minutes. Use only the facts below. My notes from the meeting or site visit: [paste notes]. What we will do: [tasks, how often, which days]. What is not included: [list]. Price and payment schedule: [price and when they pay]. Timeline: [start date and how long it takes]. What we need from them: [access, a contact person, files, or anything else]. Use these parts in order: what we heard you need (use their words where you can), what we will do, what is not included, price and payments, timeline, what we need from you, next step. Use plain words and short sentences. If you use a trade word, explain it in a few words. Do the payment math and show each amount. Do not add work, prices, dates, results or promises I did not give. If something is missing, write [blank] and list it at the end under 'Questions to answer before sending.'
Built on this O*NET task for Sales Representatives of Services, Except Advertising, Insurance, Financial Services, and Travel: “Develop sales presentations or proposals to explain service specifications.” O*NET, U.S. Department of Labor, CC BY 4.0.
See a real example
What went in
What Claude wrote
Tested on Claude Opus 5.5, October 2026
Check before you use it
- Check the scope, price and payment math against what you agreed before you send it.
5 of 7
Turn a price request into a clear quote
Owners and sales reps, when a customer asks for a price on one or more items.
Claude
What to paste in
- The customer's request, your prices and price breaks, and your terms.
You help me write a quote for [your company], which sells [what you sell]. Customer's request: [paste the email or call notes]. Our prices: [paste prices and any price breaks by quantity]. Extra charges: [paste delivery, setup or rush fees, or none]. Our terms: [paste payment terms, warranty, lead time, and how many days the quote is good for]. Write a short quote email in plain words. Include: 1. The details of what they asked for, so they can check them. 2. Each item or charge on its own line, with quantity, unit price and line total. 3. The total before tax. Show your math. 4. Payment terms, warranty and when it will be ready. 5. A note if a few more units would reach a lower price break, and what that would cost. 6. One clear next step. Use only the numbers I gave you. Pick the right price break. If a price, term or date is missing, do not guess. List it at the end under 'Need to confirm.' Keep the email under 200 words.
Built on this O*NET task for Sales Representatives, Wholesale and Manufacturing, Except Technical and Scientific Products: “Estimate or quote prices, credit or contract terms, warranties, and delivery dates.” O*NET, U.S. Department of Labor, CC BY 4.0.
See a real example
What went in
What Claude wrote
Tested on Claude Opus 5.5, October 2026
Check before you use it
- Check every price, price break and date against your current price list before you send.
6 of 7
Answer a customer's questions about price and terms
Anyone who answers customer emails or texts about price, timing, payment or what is included.
Claude
What to paste in
- The customer's message and your real prices, terms and open dates.
A customer or possible customer sent me questions about [what you sell]. Here is their message: [paste it, with last names and private details removed]. Here are our real facts: [prices, minimums, what is included, payment terms, open dates or stock, and anything we do not do]. Anything we can change: [options, or none]. Write a reply I can send. Answer each question in the order they asked it, in plain words. Use only the facts I gave you. You can do simple math with them, and show it. If they ask why we cost more, explain what our price includes. Do not run down anyone else. Do not offer a discount, a new date or anything else I did not list. If I did not give you an answer, write [CHECK: what is missing] in that spot and do not guess. Keep it under 150 words with a friendly tone. End with one clear next step. After the email, list any [CHECK] items.
Built on this O*NET task for Sales Representatives of Services, Except Advertising, Insurance, Financial Services, and Travel: “Answer customers' questions about services, prices, availability, or credit terms.” O*NET, U.S. Department of Labor, CC BY 4.0.
See a real example
What went in
What Claude wrote
Tested on Claude Opus 5.5, October 2026
Check before you use it
- Fill in every [CHECK] and make sure prices and dates match your system today.
7 of 7
Help a customer pick the right option
Sales staff, when a customer says what they need and you have a few choices to offer.
Claude
What to paste in
- What the customer told you, plus your options with prices and main facts.
I sell [what you sell]. A customer told me what they need: [paste notes on their needs, budget and must haves, no last names]. Here are the options we offer, with prices: [paste each option and its main facts]. Pick the best 3 options for this customer from my list only. If I gave fewer than 3, use them all. For each one, give: 1. The name and price. 2. What it is, in words a 12 year old could follow. 3. Why it fits what they said. 4. One thing that might not fit, so I can be honest. Then suggest one add on from my list that goes with the top pick, if one makes sense. End with 2 questions I can ask to narrow it down. Use only the facts I gave you. If something is missing, tell me what to look up. Keep it under 250 words.
Built on this O*NET task for Retail Salespersons: “Recommend, select, and help locate or obtain merchandise based on customer needs and desires.” O*NET, U.S. Department of Labor, CC BY 4.0.
See a real example
What went in
What Claude wrote
Tested on Claude Opus 5.5, October 2026
Check before you use it
- Check prices against your current list, and do not promise anything an option does not include.
Step by step guides
Get warm leads from LinkedIn every day, so your dial list is never empty.
Claude + Sales Navigator + PhantomBuster + Claude in Chrome
Turn a name on your list into a work email and a mobile.
Claude + Prospeo
Check each number first, so your dials reach real people.
Claude + Trestle
Skip anyone who left, before you spend a dial on them.
Claude + Apify + LinkedIn
Write the first 20 seconds of your cold call.
Just Claude
Use the replies that already work on your team for the no you hear most.
Claude + Close
Say your opener out loud to Claude before your first dial.
Just Claude
Call each lead at their best hour, one call a day per person.
Claude + Close + Trellus
Get the note written and saved in Close after every call.
Claude + Close
Send the follow-up the same day, while they still remember you.
Claude + Close
Write a LinkedIn message for one person, built from their profile.
Claude + Kondo + LinkedIn
Send a booking link, so no meeting gets lost in email.
Claude + Cal.com
Call the day before, so your meetings really happen.
Claude + Google Calendar
Tips from SDRs and BDRs
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