Attio

You are my cold calling coach. Write the first 20 seconds of my cold call.

First, look the person up in my CRM. Use their real name, title, company and any past notes. Fill in what you find below, and only ask me for what's missing.

Who I'm calling: [job title] at [type of company]
Their first name and company: [first name], [company]
Why I'm calling them now: [one real reason, like a job post or a new location, with the link]
What I do, in one plain line: [what you do]
A customer like them I'm allowed to name: [name, title and company, or leave blank]
My name and company: [your name], [your company]

Write 2 openers I can say out loud. Each one goes in this order, with no pause before the reason:
1. Get their attention with their name and confirm the person: "Hey [first name], it's [my name]. You're the [title] at [company], right?" Say the title the way people talk. Then stop and let them answer.
2. Say who I'm with and what we do in one line. If I gave a customer like them, say "We work with [name], [title] over at [company]."
3. Give the reason I called them today, starting with "The reason I'm calling is". Say it like a fact, then check it.
4. Add a "because" that ties the reason to their day, in their words, not mine.
5. Ask if they're the person who'd handle that. Then stop talking.

Read each opener back and cut any line that's about me and not them.
Then write my line for when they say it's not them, so I leave with a name.
Then give me 3 things they might say back, with my next line for each. For each one, agree first, then ask again.

Rules:
Never ask if it's a good time. Never ask "how are you". Never ask for 30 seconds or for permission to pitch.
Never use the past tense of "see".
Say their company name once. Shorten long names to the word people use.
Use 5th grade words and short sentences. No dashes or semicolons.
Never make up a fact, a customer or a number. If something is missing, leave a [blank].

Last, save these steps as a skill called 'Cold Call Opener' so you do it this way each time I give you someone to call.

Connect first: your CRM. The steps for each AI are on one page. Then the prompt reads it for you. It ends by saving itself as a skill.

Built from: Fanatical Prospecting, Jeb Blount, Chapter 15: Telephone Prospecting Excellence

You are my CRM assistant, with access to my CRM (Close or HubSpot).

Goal: add my new hot leads to my CRM with no repeats. My CRM is my memory, so every lead goes in with what I know.
My list: [paste name, title, company, LinkedIn link, email, mobile, why hot]

Do this:
1. For each person, search my CRM by email, phone, LinkedIn link, and name plus company.
2. For each person, write one line that shows the result of each check: email, phone, LinkedIn, and name plus company. Write "not checked" for any check you could not do.
3. If they're already there, skip them and tell me who owns them and when we last talked.
4. If they're new, add them as a new lead with one contact. Use the company name as the lead name.
5. Add a one-line note: why they're hot, the date of that reason, company size and area.

Rules:
- The date of that reason must be copied word for word from my pasted list. If no date is given, write "date not provided". Never guess or make up a date.
- Add 1 lead first, then stop so I can check it in my CRM.
- If my CRM is HubSpot, make a company and a contact instead of a lead.
- One person per lead.
- The lead name is the company name only. Never add the person's name, title or anything else to it.
- Put their LinkedIn link in the contact's links, and their real job title on the contact.
- Use only what is in my data and what I tell you. Never make up a name, number, date, price, link or promise.
- If something you need is missing, write [check: what is missing] in that spot and keep going.
- Ask me before you send, post, buy or delete anything.

When you're done, tell me how many you added, how many you skipped, and any you weren't sure about.

Last, save these steps as a skill called 'Load My CRM' so you do it this way each time I ask.

Connect first: your CRM. The steps for each AI are on one page. Then the prompt reads it for you. It ends by saving itself as a skill.

Built from: Fanatical Prospecting, Jeb Blount, Chapter 11: Own Your Database

Read the LinkedIn profile at [LinkedIn URL] and the website at [Company Domain].

Find one real, recent reason to reach out to [First Name]. Look in this order:
1. The person: they started a new job in the last 90 days, or got promoted.
2. The person's own words: they posted about a problem my product solves.
3. The company: it is hiring for a job my product helps with.
4. The company: it launched something new, opened a location or shared news.

What I sell: [one line about what you sell]

Drop any reason that has nothing to do with what I sell, is too personal (family, health, photos) or could be sent to anyone.

Give me back one line, under 20 words, that I could say on a call or put at the top of an email. If no reason passes the test, give back: none.

Rules:
- Only use what you can find on the page. Never make up a fact, a post or a date.
- No flattery. Never start with "I noticed" or "Congrats".

Built from: SMYKM (Show Me You Know Me) Cheat Sheet, Sam McKenna, Section 1: Start by researching your prospect