SaaS-Specific Outreach: Competitive Displacement Email

Write a cold email to someone using a competing product.

PROSPECT:
- Name: [NAME]
- Role: [ROLE]
- Company: [COMPANY]
- Current solution: [COMPETITOR THEY USE]

COMPETITIVE INTEL:
- Known weaknesses of competitor: [LIST]
- Why customers switch: [COMMON REASONS]
- Our key differentiators: [LIST]

RULES:
- Never trash-talk the competitor directly
- Lead with curiosity, not assumptions
- Focus on outcomes, not features
- Acknowledge switching costs

Write 2 versions:
1. Problem-aware (they may not know there's a better way)
2. Solution-aware (they're actively evaluating alternatives)

Include subject lines and explanation of approach.

Fill in anything in [brackets] or {braces} with your own details first.