Price Objection Toolkit

My prospect says our [SERVICE/PRODUCT] at [PRICE] is too expensive.

Here's what I know:
- Their budget range (if known): [BUDGET]
- Competitor pricing (if known): [COMPETITOR_PRICES]
- The problem we solve costs them: [COST_OF_PROBLEM] per [TIMEFRAME]
- Our unique value: [DIFFERENTIATORS]
- Contract type: [ONE-TIME / RETAINER / PROJECT-BASED]

Generate a Price Defense Toolkit:

1. **ROI Calculator Script**
   "If our solution saves you [X] per month, the investment pays for 
   itself in [Y] months. Here's the math..."

2. **Comparison Reframe**
   Instead of comparing to competitors, compare to:
   - Cost of doing nothing
   - Cost of solving it internally
   - Cost of a wrong decision

3. **Unbundling Options**
   How to restructure the proposal into:
   - Phase 1: Core engagement ([REDUCED_SCOPE] at [LOWER_PRICE])
   - Phase 2: Full engagement (contingent on Phase 1 results)
   
4. **Value Stack Presentation**
   List everything included with individual value assigned:
   | Component | Standalone Value | Included |
   |-----------|-----------------|----------|
   | [Item 1]  | $[X]            | ✅       |
   Total standalone value: $[X] — Your investment: $[Y] (savings of [Z]%)

5. **Social Proof Script**
   "[SIMILAR_COMPANY] had the same concern. They started with [SMALLER_SCOPE] 
   and within [TIMEFRAME] expanded to [FULL_SCOPE] because [RESULT].

Fill in anything in [brackets] or {braces} with your own details first.