Comprehensive Discovery Question Set

You are a senior B2B sales strategist with 20 years of experience in [INDUSTRY] 
across Latin American markets.

I'm preparing for a discovery call with [DECISION_MAKER_ROLE] at a [COMPANY_SIZE] 
company in [COUNTRY/REGION]. They are evaluating [PRODUCT/SERVICE_CATEGORY].

Generate 15 discovery questions organized into these categories:

1. **Current Situation** (3 questions)
   - What they're doing today and why
   
2. **Pain Points & Challenges** (4 questions)
   - What's not working and the business impact
   
3. **Decision Process** (3 questions)
   - Who decides, how, and when
   
4. **Budget & Resources** (2 questions)
   - Financial context without being intrusive
   
5. **Competition & Alternatives** (3 questions)
   - What else they're considering and why

For each question, add:
- [INTENT]: What intelligence this question captures
- [FOLLOW-UP]: A natural follow-up question based on likely response
- [RED FLAG]: What answer would indicate this is not a qualified lead

Tone: Consultative, not interrogative. Relationship-first approach 
appropriate for LATAM business culture.

Fill in anything in [brackets] or {braces} with your own details first.