AI prompts for Demand Generation Marketers

PromptPaste into ClaudeCopy

I do marketing for a [type of business] in [town or area]. Here are our prices: [paste each item or service with our price, size and any fees].

Here are competitor prices I found: [paste each competitor's name, items, prices, sizes, fees and deals, with where and when you found each price, such as their website, price list, flyer or a visit]. Add how each one sells, if you know, such as loyalty deals, delivery, online booking, an app or sales reps.

1. Make a table: item, our price, and each competitor's price. Only match items that are truly alike. Mark a match "close" if the items are a bit different. If sizes differ, compare price per unit and show that math.
2. For each match, show how much more or less we charge, in dollars and as a percent of their price.
3. List where we charge more by over [5]%, where we charge less, and where we are about the same.
4. Sum up how each competitor sells, in 1 or 2 lines each.
5. Flag any price older than [3] months, and any deal that ends soon or has fine print.
6. Give 2 or 3 ideas we could test, based only on my notes.

Use plain words. Show your math. Only use what I pasted. If a price is missing, leave the cell blank and say so. Do not guess.

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I do marketing for a [type of business] in [city or area]. Here is text from our website or ads: [paste]. Here is text I copied from 2 to 4 competitor websites, ads or public price pages: [paste each one, with the company name on top].

1. Make a table with one row per company, including us. Columns: what they offer, prices if shown, who they sell to, area served, main promise, and how people buy or reach them (phone, form, online booking, store, reps, ads or social media).
2. Write "not shown" when the text does not say. Do not fill gaps with guesses.
3. Under the table, say where we look the same, where we look stronger, and where we look weaker.
4. Give 2 or 3 things we could say in our marketing that no competitor says, based only on this text.
5. Name one thing a competitor does that we should not copy, and say why.

Use plain words. Only use what I pasted. Do not guess prices or sales numbers.

PromptPaste into ClaudeCopy

Here are customer comments from [where they came from, such as online reviews, a survey or comment cards] for our [type of business], from [time period]: [paste comments, one per line, with names, contact details and any private details taken out]. If there are scores, include them.

1. Group the comments into themes, such as price, quality, service, wait times or billing. Give each theme a short, plain name.
2. For each theme, give how many comments fit it and their numbers, say if it is mostly good, mostly bad or mixed, and quote one short line word for word.
3. If a comment fits two themes, say so, and say what the counts add up to.
4. If there are scores, give the average and show the math.
5. List the top 2 or 3 things to fix, with one small fix to try in the next 30 days.
6. List the top 2 things customers like that we could talk about in our marketing.
7. List any comment that sounds like a legal or safety risk, such as a charge they did not agree to or someone getting hurt, so I can send it to the right person.

Only count what is in the comments. Do not add themes that no comment supports. Do not guess at numbers. If a theme has fewer than 3 comments, say the sample is too small to judge. Use plain words and short lines.

PromptPaste into ClaudeCopy

Here are our marketing results for our [type of business] from [dates]: [paste each channel or lead source with money spent, leads (calls, forms, bookings or messages) and new customers or signed jobs]. Our goal was [goal, if you have one].

1. For each channel, work out cost per lead, cost per new customer, and the percent of leads that became customers. Show your math in a table.
2. Rank the channels from best to worst on cost per new customer.
3. Point out any channel with spend but no customers, and any channel with too few results to judge.
4. Say how we did against our goal, if I gave one.
5. Give 2 or 3 plain next steps for the next month or quarter, such as where to move money or a small test, and the number that would tell us a test worked.
6. Say what data is missing that could change the answer.

If these are job ads, count hires instead of customers. Use only my numbers. If a number is zero or missing, say so and do not fill it in. If a number looks wrong, flag it.

PromptPaste into ClaudeCopy

We ran this promo at our [type of business]: [what it was, the dates, the discount, and where we posted it, such as email, social posts, signs or flyers].

Here are the numbers: [paste sales and customer counts for the same number of days or weeks before, during and after the promo, the promo cost, promo code uses if you have them, and our usual profit margin if you know it]. Notes on weather, holidays or local events: [notes].

Tell me in plain words:
1. Did customers and sales go up during the promo? By how much, in numbers and percent?
2. Did the average sale per customer change?
3. After the discount and costs, did we likely make or lose money? Show the math.
4. Did sales dip after the promo ended?
5. What else could explain the change, using only my notes?
6. A plain verdict: worked, did not work, or too early to tell.
7. Two things to track next time.

Compare like with like, such as the same weekdays. Only use my numbers. If something is missing, tell me what to find. Do not make up numbers.

PromptPaste into ClaudeCopy

I do marketing for a [type of business]. I want to learn: [what you want to find out, such as why people stop buying or what they want next]. Who will answer: [who, such as current customers or past customers]. How we will ask: [email, a QR code on the receipt, a link on the invoice, or in person].

Write a survey that takes under [3] minutes:
1. 5 to 7 questions, in plain words a busy person gets in one read.
2. Easy questions first.
3. Mostly multiple choice or 1 to 5 scales, with 1 or 2 open questions at the end.
4. One idea per question. No leading questions.
5. Add an "Other" choice where the real answer might be missing.
6. Do not ask for names, birth dates, phone numbers, account numbers or other private details unless I say I need them.

Then tell me:
1. What each question will help us decide.
2. The best time to ask, and one way to get more people to answer.
3. One way the results could be wrong, like who might skip the survey, and how to fix it.

PromptPaste into ClaudeCopy

I do marketing for a [type of business]. Here is my data: [paste survey results or a data table]. My boss asked: [paste the question].

Write a one page report in plain words:
1. The main answer in two sentences.
2. Three to five findings, each with the number that backs it up.
3. One or two charts I should make. Say the chart type, what goes on each axis, and why.
4. What the data does not tell us.

Use only my numbers. Check your math and show percents. Do not add trends or causes the data does not show.